We love making great food content that works

Watch our food reel

We use our imagination to create the unexpected and tell the story of food brands and products.

More about us

As a creative agency we surf on the edge of change, supporting our clients with the power of imagination. We create game- changing stories and drive change – big or small.

Our experience in the food & ingredients sector gives us unique insights to support the entire chain, from source to end product..

We are thrilled when the execution of our ideas surpasses our own imagination. Imagination creates stories.

How do we work?


Critical thinking and questions. Why do we need it? Are the objectives realistic? Your True North optimizes the briefing, the strategic approach and gives a clear view on objectives


‘We think before we do!’

Creating a strategy, tactics and concepts based upon your goals and needs with imagination and creativity in mind. We think along, inspire with fresh ideas and work out a plan to execute.

  • Brand identity & experience
  • Brand Story & voice
  • Brand naming & logo design
  • Brand guidelines
  • Messaging & positioning
  • Campaign development
  • Content strategy
  • Social media campaigns 
  • E-mail marketing


‘We act before it’s too late’

Only a well-executed idea will bring you success. That’s why we take full responsibility in the creation of all content by producing everything ourselves.

  • Content copywriting
  • Digital / graphical / print design
  • Websites & digital platforms
  • Mobile apps
  • Photography
  • Film and animation
  • VR & mixed reality
  • Events
  • Versioning


‘We get your story seen’

Content is only as good as it is activated. We get the most out of your content and get your audiences engaged; choosing the right channels, the right audiences and the right times.

  • Social media management
  • Influencer marketing
  • Social advertising
  • Performance marketing
  • Data and report
  • Direct marketing
  • Events

Our work

Some of our clients…

logo frieslandcampina
logo heineken
logo cargill
logo biotalys
logo dsm
logo duynie
logo svz
logo selko
logo trouw-nutrition
logo jde
logo saeco
logo senseo