From its start-up beginnings, Apic Bio grew to the point where it needed to seriously scale up. Success had shifted it into a totally new business landscape populated by a whole new cohort of attentive stakeholders.

The company’s visual identity, which had served it well in the early days, was no longer on point. In order to reflect its new maturity more accurately, Apic Bio asked us to revisit its corporate story and branding.


Taking the existing brand elements as a starting point, our design team honed-in on how the Apic Bio brand could evolve.

Through experimentation and research, our designers defined a new direction for the logo, supporting it with a strong rationale and complete visual identity system. The new design principles became the foundation for brand guidelines which gave structure to all communication tools going forward.

Imagination AROUND your needs

In true Norvell Jefferson fashion, we transformed the 2D logo into a 3D animation. It elevates all kinds of presentations – from catchy video idents to engaging PowerPoint intros.

The visual identity and key images were implemented across all touchpoints, online and off. Our team also created unique graphic executions that give Apic Bio real standout… especially at their new, larger HQ where the brand truly lives and breathes.

Brand identity from logo refresh to brand guidelines New corporate website New corporate presentation Simplified story and key visual of their science & technology Stationery Tweet cards Social media Office signage and decoration In-house strategic marketing support

“It was truly exciting to propose a vibrant approach with a palette of bright colors – to really take their brand in a different direction… a direction not often seen in the ‘serious’ health sector. It’s a testament to the client’s desire to be different and innovative, to challenge the standard narrative.”

“When inviting the NJ team on the Apic Bio journey, we welcomed their thinking, enthusiasm and ability to tackle things in a stepwise, parallel and flexible manner”.

John Reilly – CEO Apic Bio