CASES

Using imagination to touch the hearts and minds of your audience

Case focus

Stahl - branding an industry leader

Learn more about Stahl's journey of rebranding, reflecting its evolution from a traditional leather producer to a leader in specialty coatings focused on sustainability. This transformation required a visual identity update to match Stahl's new direction, blending its historical roots with a modern, purpose-driven approach. Through strategic design and thoughtful integration of Stahl's core values, the rebranding effort showcases how innovation and heritage can unite to create a more sustainable and impactful future.

Sakura SmartConnect – welcome S.A.R.A.

Sakura unveils the SmartConnect "Cobolt" arm, marking a leap in histopathology automation designed to streamline lab operations. Faced with the challenge of launching this innovation amidst pandemic restrictions, the focus shifted to humanizing technology. By introducing S.A.R.A. (Sakura's Autonomous Robotic Assistant), the campaign aimed to balance technological advancement with a personal touch, ensuring that while processes become more efficient, the value of human connection remains. This approach not only highlighted the product's benefits but also presented technology as an ally, enhancing capabilities without diminishing the human element.

AAK - Expanding their brand story

AAK wanted to show the world their commitment to both customers and the planet. We stepped in and made their vision clear. With smart visuals and to-the-point messaging, we spotlighted AAK’s dual promise: top-quality products and a better world. Our approach not only sharpened AAK's brand image but amplified their dedication to doing good. Explore how we brought AAK's promise to life, creating a ripple effect of benefits for all. 

AAK – Crafting a True Goodness Story

AAK isn't just about top-quality shea and Cocoa Butter Equivalents; it's a brand with a heart for genuine sustainability. Together with Norvell Jefferson, we highlighted the people in the Kolo Nafaso supply chain, showing that when you do good, everyone benefits. Our approach not only told AAK's story but truly amplified their impact, making a lasting difference in their sustainability journey. Dive into a tale of care, community, and real change.

Cargill - Cocoa's Sustainability Journey

Explore cocoa's path from farm to chocolate bar. Cargill and Norvell Jefferson unveil the story behind sustainable cocoa, celebrating the farmers at its heart. Dive into a tale where every piece matters, showcasing a united front for a greener tomorrow. Join the story where passion meets purpose. 

Aphea.Bio - rebranding for investor outreach

We embarked on a comprehensive rebranding journey with Aphea Bio, starting with a strategic deep-dive. We then refreshed their visual identity, curated brand photography, and overhauled their website. A storytelling video and a compelling pitch deck were also crafted to bolster their investor outreach, effectively showcasing Aphea Bio's innovative approach to agriculture.  

Takeda - redefining IBD patient portal

Collaborating with Takeda, we transformed the IBD narrative to engage a younger audience and foster community connections. Through a fresh brand identity and a unique patient portal launch, to create a patient platform that offers something unique and truly valuable, resonating with authenticity and empowering lives affected by IBD.

Campina - creamer market differentiation

In this project, we embarked on a creative journey to differentiate the product in a highly competitive market where all products tend to look the same. Our strategy emphasized visually unique content and a captivating narrative to stand out from the crowd. 

Pfizer - bringing relevant stories to patients

In collaboration with Pfizer, we embarked on a transformative journey to reshape healthcare storytelling for both consumers and health professionals. Our focus was on humanizing narratives, employing evocative videos and photographs from diverse societal facets. The revamped Pfizer.nl website elegantly merges modern design with Pfizer's brand essence, offering stories that resonate deeply, enhanced by poignant, emotion-driven imagery.

Biotalys - reinventing food protection

Biotalys aimed to make a mark in the bio-tech industry with a focus on safer food and sustainability. We refined their scientific narrative into a clear brand identity. Through cohesive branding and targeted advertising, Biotalys combined scientific integrity with creative appeal.

BD - crafting the story of automated microbiology

In collaboration with BD, we embraced a departure from conventional medical device marketing by introducing emotionally authentic storytelling. This innovative approach not only heightened brand awareness but also set new industry standards for imaginative communication, transforming feature-driven communication into emotional storytelling.

Veliche - crafting a new branding

Our efforts aimed to encapsulate Veliche's commitment to empowering culinary innovators through a renewed visual identity and a compelling narrative, forging a stronger connection with their audience. The result was a brand transformation that resonated deeply with Veliche's mission and values.

Livanova - revamping a leading brand

Essenz Perfusion System transforms perfusionists into essential contributors for better patient outcomes. Our campaign captures the connection between metrics, technology, and data, unveiling wisdom for optimal surgical conditions. A unique design celebrates revolutionary technology, showcasing Livnova's innovation in healthcare.

Cargill - building chocolate paradise

The Chocolate Experience Centre transforms visitors into chocolate explorers through an immersive journey, offering hands-on learning and innovation opportunities. It empowers them to delve into the world of chocolate, fostering creativity and expertise.

AAK - storytelling for fats solutions

Shaping a new cookie world created visual impact within the existing market, showcasing AAK has a revolutionary product which takes bakery goods into a whole new dimension. The next level of perfectly baked cookies and biscuits.

Philips - global launch of OLED TV

Positioning Philips TVs as premium works of art, we drew inspiration from European craftsmanship, akin to the fusion of design and engineering in the automotive industry. Our aim was to highlight Philips TVs as a testament to European excellence, delivering an unmatched visual and entertainment experience.

Philips - a unique voice for LED signage

We challenged Philips, a leader in display manufacturing, to refine their approach in the crowded LED signage market by emphasizing the modularity of their products. Together, we reimagined LED displays not just as screens, but as expansive canvases for creativity. Through our collaborative efforts, we crafted a thoughtful marketing strategy, engaging advertisements, and fresh activations, positioning Philips distinctively in the competitive landscape.

Novartis - crafting the story of axSpA

With this project, our goal was to heighten awareness of axSpA (axial spondyloarthritis) among both back pain patients and general practitioners, promoting increased referrals of potentially affected patients to rheumatologists. To achieve this, we embarked on a journey to capture authentic patient experiences and translate them into visually compelling art and deeply moving narratives that resonated with people seeking information about back pain.

Sedna - launching carpets made of ocean ghost nets

The Sedna campaign intertwined storytelling and sustainability, highlighting goddesses saving marine life by collecting ghost nets. Through a documentary-style film, visuals, and a brand narrative, we formed an eco-conscious identity. The concept stemmed from indigenous myths, addressing oceanic waste, creating a unique brand experience beyond traditional marketing.

J&J Vision - A singular view on diverse needs

Johnson & Johnson Vision's rebranding initiative aimed to unify their extensive portfolio under one digital roof, enhancing accessibility to their products and eye health resources. This endeavor created a single platform that addresses the needs of professionals and consumers alike, emphasizing the universal importance of sight. By interweaving diverse brand narratives into one cohesive story, the new website spotlights human-centric innovation, serving as a comprehensive hub for eye health education and engagement. The campaign, enriched by real-life stories, elevates the brand’s commitment to improving vision for people worldwide.

argenx - rebranding a rising global player

We partnered with argenx to craft a distinctive brand, rooted in authenticity and simplicity, telling their true and authentic story. This involved logo redesign and a global style guide to ensure brand consistency. Additionally, we developed a new website and produced a brand video. These efforts played a pivotal role in fueling argenx's remarkable journey of growth and success.

Symrise - Natural Taste Solutions

Create awareness for Symrise’s Symlife Natural Taste Balancing Solutions. It offers global food and beverage manufacturers the capability to produce good-for-you products with less sugar, sodium and fat, without compromising on great taste.