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CASES
Using imagination to touch the hearts and minds of your audience
Stahl - branding an industry leader
Learn more about Stahl's journey of rebranding, reflecting its evolution from a traditional leather producer to a leader in specialty coatings focused on sustainability. This transformation required a visual identity update to match Stahl's new direction, blending its historical roots with a modern, purpose-driven approach. Through strategic design and thoughtful integration of Stahl's core values, the rebranding effort showcases how innovation and heritage can unite to create a more sustainable and impactful future.
Sakura SmartConnect – welcome S.A.R.A.
Sakura introduces the SmartConnect "Cobolt" arm, advancing histopathology automation to enhance lab efficiency. Amid pandemic challenges, the campaign introduced S.A.R.A. (Sakura's Autonomous Robotic Assistant) to humanize technology. This strategy balances innovation with personal engagement, preserving the human connection while improving processes. The approach not only showcases the arm's benefits but also positions technology as a supportive ally in healthcare.
BD - crafting the story of automated microbiology
In collaboration with BD, we embraced a departure from conventional medical device marketing by introducing emotionally authentic storytelling. This innovative approach not only heightened brand awareness but also set new industry standards for imaginative communication, transforming feature-driven communication into emotional storytelling.
Livanova - revamping a leading brand
Essenz Perfusion System transforms perfusionists into essential contributors for better patient outcomes. Our campaign captures the connection between metrics, technology, and data, unveiling wisdom for optimal surgical conditions. A unique design celebrates revolutionary technology, showcasing Livnova's innovation in healthcare.
Philips - global launch of OLED TV
Positioning Philips TVs as premium works of art, we drew inspiration from European craftsmanship, akin to the fusion of design and engineering in the automotive industry. Our aim was to highlight Philips TVs as a testament to European excellence, delivering an unmatched visual and entertainment experience.
Philips - a unique voice for LED signage
We challenged Philips, a leader in display manufacturing, to refine their approach in the crowded LED signage market by emphasizing the modularity of their products. Together, we reimagined LED displays not just as screens, but as expansive canvases for creativity. Through our collaborative efforts, we crafted a thoughtful marketing strategy, engaging advertisements, and fresh activations, positioning Philips distinctively in the competitive landscape.
Philips - Citiscape headphones stories
Embracing the synergy between Philips' headphone innovation and the dynamic rhythm of city life, our strategic approach focuses on showcasing the transformative power of music in urban environments.