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Case overview
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A different take
on big pharma branding
Sandoz – Healthcare branding
Care for
everyone
Request
Industry: Pharma
It’s all about the people
The people who work at Sandoz, there’s nothing mainstream about them. Each and every one really has their own identity.
What makes Sandoz even more unique is the great commitment and drive of all employees to ensure that caregivers can be their best selves to help their patients. Facilitating them with products and services they need, thinking from the customer's point of view instead of the brand or product. These people together make Sandoz. The core to position and create the brand Sandoz.
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True north
Accessible and affordable to all
At a certain point in our lives we all need care. Sandoz believes that whoever you are, wherever you come from, everyone is entitled to the best care. That’s why they help people around the world access high-quality medicines.
By working closely together Sandoz is reaching almost all pharmacies and hospitals in the Netherlands with their medicines. And more than 500 million patients worldwide.
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Ideation
What if your health is your main care
Our healthcare is under pressure all over the world. Generic medicines and biosimilars reduce that pressure. They deliver savings, so that we as a society can enjoy better care.
Sandoz is a leader in biosimilars and generics. A pioneer that strives for a worldwide availability of high-quality medicines. This way Sandoz contributes to a better quality of life for as many people as possible.
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Creation
Think different
Its’ so great when you have a client that dares to do something different for an industry that is so locked. In particular the big pharma communication all pretty much feels the same with white and blue graphics contrasting with stock images that display warm family values and care. We didn’t want to change the blue and white but by introducing a bit of Dutch directness and a bit of humor we made a huge difference.
Deliverables
Brand positioning
Brand book
Animated tagline design
Brand movie
Image bank
Social posts
Brochure
Ads
Infographics
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Activation
Bringing the buzz in business
The Sandoz story was first brought to life internally and is now buzzing externally through business-to-business channels like LinkedIn. Inspiring the public with the Sandoz values, bold statements, and bites of information.
An extensive content calendar allows Sandoz to pick and play, enabling them to create and communicate content on relevant moments and on a regular base.
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How creativity shaped a more human brand
By diving deep into Sandoz's organisation, culture and values, we uncovered the human truth at the heart of the brand. Together, we translated that insight into a distinctive brand platform that feels accessible, authentic and refreshingly different within the pharmaceutical industry. The result is a brand that not only stands apart, but gives employees, customers and partners a story they can genuinely recognise and use.
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“…We were really enthusiastic about the result and the support for the internal activation. We truly feel that Care for Everyone reflects who we are. The imagery, the film and the story capture our identity perfectly and make us stand out. That's already a great success!”