Video file
CASES
Using imagination to touch the hearts and minds of your audience
HeartForce – 3D visualization of the heart's mechanical fingerprint
A go-to-market campaign and stunning 3D animation for HeartForce, introducing CardioClin as a revolutionary new vital sign to detect Coronary Artery Disease earlier.
Heidi Health – NFC card triggering a live Heidi Evidence demo
A Canadian activation for Heidi Health’s global Evidence launch, brought to life with NFC-embedded cards that turned a tap into a live product walkthrough.
Molecular You - A new brand in a crowded space
Molecular You had real science, but no clear way to say so. Norvell Jefferson helped the startup find its place among louder, better-funded competitors running older, single-marker technology, then built the identity to match: a full verbal and visual system, live in an interactive brand guidelines site on Molecular You's own domain.
ApicBio – Een gedurfde visie voor verandering
In de dynamische wereld van biotechnologie stond ApicBio voor een fundamentele keuze. Erkend om hun innovatieve gentherapie-oplossingen, moest het merk evolueren om gelijke tred te houden met hun groei en ambitie. Niet een logowijziging of een nieuwe website, maar een grondige herpositionering van hoe ApicBio zich aan de wereld presenteert. Met een verhaal dat niet alleen hun wetenschappelijke kracht toont, maar ook resoneert bij de mensen die leven met een genetische aandoening.
OMRON - Een Merk Ontwerpen Dat Mensen Echt Kunnen Gebruiken
OMRON Healthcare beschikte over een sterk merkverhaal, maar zocht meer consistentie in de manier waarop dat verhaal wereldwijd werd toegepast. Door de merkessentie te vertalen naar een praktisch en schaalbaar merksysteem ontstond meer samenhang tussen markten, teams en kanalen. Het resultaat was een herkenbare merkervaring die richting geeft aan dagelijkse communicatie en een stevig fundament biedt voor toekomstige groei.
argenx – Van scale-up naar wereldwijd biotechmerk
Wij ondersteunden argenx in hun transformatie van snelgroeiende biotech scale-up naar een wereldwijd toonaangevend farmabedrijf. Samen ontwikkelden we hun merkverhaal en brachten dit tot leven in een nieuwe visuele identiteit, website en brand film. Zo bouwden we een merk dat hun groei, ambitie en unieke cultuur weerspiegelt.
BD - Redefining microbiology through storytelling
BD wilde de communicatie rond microbiologische automatisering verbreden en meer nadruk leggen op de impact van diagnostiek op patiëntenzorg. Door technologie te verbinden aan menselijke verhalen ontstond een campagne die de relevantie van laboratoriuminnovatie zichtbaar maakte voor een breder publiek. De nieuwe benadering versterkte de merkpositie van BD en liet zien dat achter iedere technologische vooruitgang uiteindelijk een menselijk verhaal schuilgaat.
Ziphius - Making science work through design
Ziphius had advanced science but needed a clearer way to express it. We translated complex RNA technology into a focused visual identity and website that make the story easier to understand, navigate, and experience.
Kuraray Noritake - Redefining mastery through precision
We positioned Kuraray at the forefront by celebrating a new generation of highly skilled dental technicians who bring control, consistency and individuality to their work.
The campaign established Kuraray as the benchmark for precision.
Novartis - Driving new perspectives on Psoriasis care
We used real patient stories to inspire dermatologists to rethink their psoriasis treatment. Through emotional storytelling, the campaign encouraged a more holistic view of care.
The campaign reshaped perceptions and inspired treatment reconsideration.
Video file
Hologic - From insight to action
Hologic - From insight to action
We positioned Hologic as a forward-looking partner by showing how laboratories can anticipate change and act with confidence in an evolving diagnostic landscape.
The campaign reinforced Hologic’s leadership in guiding labs toward the future of diagnostics.
OMRON - Designing a brand people can actually use
OMRON Healthcare had a strong brand story, but lacked consistency in how it showed up. We translated strategy into a clear and usable brand system, making it easy for teams worldwide to apply the brand in everyday communication.
Sandoz - Turning sleep into future dreams
Discover Sandoz’s Omnitrope campaign, blending medical insights with emotional storytelling. Emphasizing daily care, it highlights why consistent, physiology-aligned growth hormone therapy helps young patients realize their dreams.
Sakura Finetek - Real stories, real impact.
Authentic customer testimonial videos for Sakura Finetek, showcasing real pathology stories and human impact through cinematic storytelling. Real people, real impact.
Health House - Where art meets science
The Future of Healthcare experience blends immersive storytelling, technology, and art to explore how innovation will shape human life. From VR to abstract animation, it turns complex ideas into an engaging journey through tomorrow’s care.
Janssen Pharma - Making complex logistics easy to understand
Discover how scientific storytelling brought Janssen’s Ebola vaccine cold chain to life—translating technical processes like ultra-cold storage and global transport into a clear, engaging, and memorable visual journey that informs and inspires a broad audience.
Nyxoah - demonstrating clinical trial data
We created an intuitive, interactive sales tool for Nyxoah that transforms complex clinical trial data into a clear, visual experience—combining storytelling, product demos, and real-world outcomes to help global teams engage and persuade with confidence.
Sandoz – Making Pharma More Human
We helped Sandoz redefine its brand around a simple but powerful belief: Care for Everyone. By translating its mission into a distinctive positioning, visual identity and communication platform, we created a brand that feels more human, more accessible and unmistakably different in the pharmaceutical industry.
In.bio.motion – Rebranding a revolution in breast cancer diagnostics
In.bio.motion's rebrand emphasizes their leadership in precision medicine for breast cancer, focusing on the transformative MAFtest. The rebrand, symbolized by a thoughtful name change, portrays their commitment to personalized care. This shift is visually represented in a new logo and website, promising a future where breast cancer treatment is uniquely tailored to each patient’s needs, enhancing both understanding and outcomes.
OMRON - Turning AFib Awareness into action
We turned irregular heartbeats into music to make AFib awareness more relatable and impactful. Through storytelling, the campaign inspired people to take heart health more seriously.
The global campaign raised awareness and encouraged early detection of AFib.
ApicBio - Healthcare branding for a biotech start-up
ApicBio has undertaken a significant rebranding initiative, focusing on its pioneering work in the field of gene therapy. This rebranding showcases ApicBio’s dedication to innovation and its mission to provide groundbreaking treatments for genetic diseases. By adopting a new visual language and narrative, ApicBio aims to make its complex science accessible and engaging, ensuring it stands out in a crowded market. This strategic move highlights ApicBio's role as a leader in gene therapy, committed to improving patients' lives with its unique THRIVE™ platform.
Sakura: Making lab automation more human
We launched S.A.R.A., turning a technical innovation into a relatable story with a human touch. Through storytelling, the campaign built trust and connected Sakura with lab professionals.
The launch made S.A.R.A. a memorable innovation in pathology labs.
The Hospital of the Future: Stakeholders in Dialogue
Bringing healthcare stakeholders together for an open conversation about tomorrow’s hospital. The Hospital of the Future experience used immersive tech and storytelling to inspire new thinking.
Takeda - ADHD disease awareness
Experience ADHD from the inside out. Our innovative 'vision flip' approach bridges understanding, bringing those with ADHD and their loved ones closer together. See ADHD through a new lens.
Health House - Pandemic storytelling and science
Our strategic approach transformed pandemic discussions into comprehensive, scientifically validated narratives using engaging storytelling and interactive experiences. By developing the "Planet Virus" platform, we combined visuals, animations, and online formats to educate, inspire, and provoke public discussion.
Sakura Bridge - Bringing human and technology together
Sakura Finetek introduces "Sakura Bridge," a service program that enhances the synergy between advanced histopathology technology and user expertise. It symbolizes seamless technology integration, fostering partnerships for operational excellence and highlighting the power of collaboration and empowerment.
Takeda - redefining IBD patient portal
Collaborating with Takeda, we transformed the IBD narrative to engage a younger audience and foster community connections. Through a fresh brand identity and a unique patient portal launch, to create a patient platform that offers something unique and truly valuable, resonating with authenticity and empowering lives affected by IBD.
Pfizer - Bringing Healthcare Stories to Patients
With Pfizer, we reimagined healthcare storytelling—humanizing content for consumers and professionals through evocative videos and imagery. The new Pfizer.nl combines modern design with emotional stories that connect and inspire.
BD - Redefining microbiology through storytelling
We helped BD move from technical product marketing to emotionally engaging storytelling. The campaign made automation relatable and strengthened BD’s role in diagnostic innovation.
The campaign boosted BD’s visibility and reinforced its leadership in microbiology.
Stryker - raising AED awareness
Learning Life-Saving Skills with cardiovascular diseases being the leading cause of death, it is increasingly important to raise awareness and provide information on the use of AEDs.
Livanova - Transforming cardiac surgery innovation
We launched a campaign showcasing LivaNova’s Essenz Perfusion System and its role in advancing cardiac surgery. Through bold storytelling, we highlighted their innovation and strengthened brand recognition.
The campaign reinforced LivaNova’s leadership and drove growth in innovation.
J&J Vision - Building the Brand Behind Better Sight
Johnson & Johnson Vision unified its portfolio under one digital platform, making products and resources easier to access and spotlighting real stories of innovation and global impact.
argenx - rebranding a rising global player
We partnered with argenx to craft a distinctive brand, rooted in authenticity and simplicity, telling their true and authentic story. This involved logo redesign and a global style guide to ensure brand consistency. Additionally, we developed a new website and produced a brand video. These efforts played a pivotal role in fueling argenx's remarkable journey of growth and success.
Sysmex - Showcasing advanced haematology
Explore Sysmex’s innovative AR sales app showcasing advanced haematology and urinalysis diagnostics. Intuitive navigation, interactive simulations, and dynamic visual storytelling simplify complex technologies, enabling impactful, real-time product demonstrations and boosting customer engagement.