Exceeding your expectations and ensuring you value with undeniably unique content that captivates your audience.
Food marketing
that delivers
Voor Cargill Cocoa & Chocolate ontwikkelden we een positionering die verder ging dan producteigenschappen en ingrediënten. Door wetenschap en sensorische expertise samen te brengen in één helder verhaal, maakten we zichtbaar waar de organisatie zich in de praktijk mee onderscheidt. Wat begon met de introductie van Big Chunks groeide uit tot een communicatieplatform dat het volledige portfolio ondersteunt en de merkpositie van Cargill versterkt.
In een categorie waarin veel merken dezelfde productclaims maakten, hielpen we Barilla Al Bronzo een eigen positie te claimen. Door het verhaal te bouwen rond chefs en hun gerechten verschoof de aandacht van productspecificaties naar de ervaring op het bord. Zo vertaalden we een technisch voordeel naar een relevant en geloofwaardig verhaal voor professionele keukens.
We moved beyond product claims and focused on what Al Bronzo enables in the kitchen. By working with real chefs and their signature dishes, we translated a technical benefit into a sensory experience professionals can see, test, and trust.
We partnered with IFF to introduce TEXSTAR™ with a bold, disruptive campaign that challenged food manufacturers to rethink texturizing.
The campaign captured attention and positioned IFF as a pioneer in sustainable food innovation.
We blended science with sensory storytelling to reposition Cargill’s entire cocoa and chocolate portfolio as more than just ingredients.
The campaign captured attention and positioned Cargill as a leader in sensorial chocolate innovation.
In this project, we embarked on a creative journey to differentiate the product in a highly competitive market where all products tend to look the same. Our strategy emphasized visually unique content and a captivating narrative to stand out from the crowd.
We revitalized Veliche’s brand with a refreshed identity and a compelling narrative aimed at professional chocolatiers and pastry chefs.
The rebrand elevated Veliche’s profile and boosted engagement among culinary professionals.
We created a new, unified look and marketing story for Heineken’s entire portfolio, aligning B2B and B2C communications.
The global campaign reinforced Heineken’s leadership in draught innovation and aligned B2B and B2C messaging.
Let's start a conversation that builds lasting growth
We partner with food, ingredients, and agrifood brands to transform big ambitions into stories that drive growth. From brand and campaigns to immersive experiences, we craft bold ideas that spark demand, build trust, and strengthen your market position.
Build trust and differentiate in complex Health markets
Brand research
Brand strategy
Brand storytelling
Brand identity
Branded content
Employer branding
Drive awareness, engagement and qualified leads
Product launch
Social media marketing
Omni-channel campaigns
Content marketing
Corporate communications
Recruitment campaigns
Build loyalty with experiential brand moments
Brand experience
Event marketing
Gamification marketing
Virtual reality marketing
Interactive website
Point of sales marketing
