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CASES
Using imagination to touch the hearts and minds of your audience
Barilla for Professionals - From product to plate experience
We moved beyond product claims and focused on what Al Bronzo enables in the kitchen. By working with real chefs and their signature dishes, we translated a technical benefit into a sensory experience professionals can see, test, and trust.
IFF – Igniting a texture revolution
We partnered with IFF to introduce TEXSTAR™ with a bold, disruptive campaign that challenged food manufacturers to rethink texturizing.
The campaign captured attention and positioned IFF as a pioneer in sustainable food innovation.
Cargill Food – Meet Plant-Based 'Yummy Gummy'
In creatively positioning Cargill’s plant-based texturizers, we've introduced 'Yummy Gummy'—a playful guide turning technical innovation into an engaging sensory narrative. This imaginative approach enhances customer connection, highlighting Cargill as a leader in sustainable confectionery solutions. The campaign successfully boosted awareness among confectionery manufacturers, accelerating adoption and reinforcing Cargill’s role in shaping a healthier, more indulgent future.
Cargill – Science meets indulgence
We blended science with sensory storytelling to reposition Cargill’s entire cocoa and chocolate portfolio as more than just ingredients.
The campaign captured attention and positioned Cargill as a leader in sensorial chocolate innovation.
AAK - Expanding their brand story
AAK wanted to show the world their commitment to both customers and the planet. We stepped in and made their vision clear. With smart visuals and to-the-point messaging, we spotlighted AAK’s dual promise: top-quality products and a better world. Our approach not only sharpened AAK's brand image but amplified their dedication to doing good. Explore how we brought AAK's promise to life, creating a ripple effect of benefits for all.
AAK – Crafting a True Goodness Story
AAK isn't just about top-quality shea and Cocoa Butter Equivalents; it's a brand with a heart for genuine sustainability. Together with Norvell Jefferson, we highlighted the people in the Kolo Nafaso supply chain, showing that when you do good, everyone benefits. Our approach not only told AAK's story but truly amplified their impact, making a lasting difference in their sustainability journey. Dive into a tale of care, community, and real change.
Cargill - Sharing cocoa’s sustainability story
We helped Cargill share the story of sustainable cocoa, celebrating the farmers behind every bar. Through immersive storytelling, we brought their journey from farm to chocolate to life.
The campaign boosted Cargill’s visibility and sustainability reputation across EMEA.
Campina - creamer market differentiation
In this project, we embarked on a creative journey to differentiate the product in a highly competitive market where all products tend to look the same. Our strategy emphasized visually unique content and a captivating narrative to stand out from the crowd.
Gerkens - Goodness Guaranteed
Gerkens Cocoa Powders is on a mission to refresh their image, aiming to solidify their status as a top cocoa brand. This makeover is designed to align with modern values, focusing on sustainability, quality, and ethical practices, all while celebrating Gerkens' rich history in cocoa expertise. The vision was to create a brand that resonates with today's values, showcasing a commitment to good practices, from sustainable sourcing to ethical production and positive community impact. This approach intends to transform Gerkens into a brand recognized not just for superior quality but also for its dedication to making a global difference, leading the cocoa industry towards a more sustainable and ethically responsible future.
Veliche - crafting a new branding
We revitalized Veliche’s brand with a refreshed identity and a compelling narrative aimed at professional chocolatiers and pastry chefs.
The rebrand elevated Veliche’s profile and boosted engagement among culinary professionals.
Cargill - building chocolate paradise
The Chocolate Experience Centre transforms visitors into chocolate explorers through an immersive journey, offering hands-on learning and innovation opportunities. It empowers them to delve into the world of chocolate, fostering creativity and expertise.
AAK - storytelling for fats solutions
Shaping a new cookie world created visual impact within the existing market, showcasing AAK has a revolutionary product which takes bakery goods into a whole new dimension. The next level of perfectly baked cookies and biscuits.
Heineken’s - Unifying the brand story
We created a new, unified look and marketing story for Heineken’s entire portfolio, aligning B2B and B2C communications.
The global campaign reinforced Heineken’s leadership in draught innovation and aligned B2B and B2C messaging.
Symrise - Balancing health and taste
We created an awareness campaign for Symrise’s Symlife Natural Taste Balancing Solutions, helping brands make healthier products without losing great taste.
The launch increased brand visibility and reinforced Symrise’s role in shaping better-tasting, healthier products.
Interfood - evolving their brand image
Learn about Interfood's shift towards a greener future, evolving after 50 years in the dairy business. They aim to blend this fresh approach with their story, making it clear to everyone inside and outside the company. They're focusing on making a positive impact on people, the planet, and their partners, all while continuing to grow. Interfood is mixing its rich history with new goals, moving from just trading to providing innovative, sustainable solutions. This new chapter, with its special way of showing things, not only celebrates their past but also shows their dedication to a sustainable future, where doing good and doing well go hand in hand.