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INSIGHTS BY NORVELL JEFFERSON
Using imagination to touch hearts and minds
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Crafting a unique B2B content strategy to rise above the noise
This article outlines strategies for crafting standout B2B content in a crowded digital marketplace. It emphasizes personalized, expert-driven content tailored to specific niches and audience segments, leveraging industry collaboration, segmented series, visuals, and exclusive content to captivate and retain a loyal audience. The focus is on differentiation through unique value propositions and storytelling, aiming to transform visitors into dedicated followers.
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Marketing in a recession: navigating through uncertainty with confidence
Amidst economic downturns, companies like Peloton capitalized on the home fitness wave, Hyundai offered job loss protection to car buyers, IBM pivoted to value-centric solutions, and McDonald's marketed affordable comfort food, all leading to remarkable growth. These strategies highlight how bold marketing and market insight can transform challenges into opportunities, setting companies on the path to leadership in their respective industries.