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CASES
Using imagination to touch the hearts and minds of your audience
AAK – Crafting a True Goodness Story
AAK isn't just about top-quality shea and Cocoa Butter Equivalents; it's a brand with a heart for genuine sustainability. Together with Norvell Jefferson, we highlighted the people in the Kolo Nafaso supply chain, showing that when you do good, everyone benefits. Our approach not only told AAK's story but truly amplified their impact, making a lasting difference in their sustainability journey. Dive into a tale of care, community, and real change.
Cargill - Cocoa's Sustainability Journey
Explore cocoa's path from farm to chocolate bar. Cargill and Norvell Jefferson unveil the story behind sustainable cocoa, celebrating the farmers at its heart. Dive into a tale where every piece matters, showcasing a united front for a greener tomorrow. Join the story where passion meets purpose.
DS Smith - Go circular, start the cycle
DS Smith is stepping up to lead in circularity, bringing Norvell Jefferson a key task: to create a campaign that not only showcases their circular packaging leadership but also gets their customers ready for a circular economy. This effort is built around DS Smith's innovative circularity metrics, setting them apart by showing how each packaging solution contributes to a sustainable future. The goal? To make DS Smith stand out as the top choice for circular packaging by highlighting their dedication to sustainability and innovation.
Aphea.Bio - rebranding for investor outreach
We embarked on a comprehensive rebranding journey with Aphea Bio, starting with a strategic deep-dive. We then refreshed their visual identity, curated brand photography, and overhauled their website. A storytelling video and a compelling pitch deck were also crafted to bolster their investor outreach, effectively showcasing Aphea Bio's innovative approach to agriculture.
Biotalys - reinventing food protection
Biotalys aimed to make a mark in the bio-tech industry with a focus on safer food and sustainability. We refined their scientific narrative into a clear brand identity. Through cohesive branding and targeted advertising, Biotalys combined scientific integrity with creative appeal.
Sedna - launching carpets made of ocean ghost nets
The Sedna campaign intertwined storytelling and sustainability, highlighting goddesses saving marine life by collecting ghost nets. Through a documentary-style film, visuals, and a brand narrative, we formed an eco-conscious identity. The concept stemmed from indigenous myths, addressing oceanic waste, creating a unique brand experience beyond traditional marketing.