Shaping the future of agriculture
Enteligen
Request
Industry: AgriFood
Bold agritech vision in action
Cargill Animal Nutrition wanted to communicate this to their customers, connecting with their Dairy Enteligen big data farming platform, and was looking for a bold way to do this. How do you get people’s attention when it comes to sharing your agritech vision?
True north
Unfolding Agritech’s future with storytelling
Our communication strategy for Dairy Enteligen centered on using storytelling to clearly communicate Cargill’s agritech vision. Instead of focusing solely on current farming challenges, we emphasized how Dairy Enteligen addresses both today’s needs and the future of farming. The strategy highlighted Cargill’s long-term commitment to sustainability and innovation, positioning the platform as a forward-thinking agritech solution. Through compelling narratives, we communicated how Dairy Enteligen helps farmers make smarter decisions that not only solve immediate problems but also ensure long-term success for future generations. This approach allowed us to convey a bold vision for the future of agriculture, grounded in Cargill’s expertise and partnership.
Cargill supports farmers with data-driven solutions for sustainable success.
Ideation
The Farmer's vision in motion
Our approach was to break away from the generic imagery often seen in the agritech industry and create something truly unique. The challenge was envisioning the future without losing the essential connection with the farmer, while also transforming seemingly boring data into something visually compelling. We developed a concept where the farmer became the protagonist, and the data itself turned into a fluid, dynamic entity that surrounds and supports him in making critical decisions.
In this concept, the farmer tells the story of how he envisions the future of his farm. We hear his inner reflections, a voice that guides us through his thoughts and aspirations. The data is not static; it flows with him, helping him make the right decisions at every step. By centering the farmer and his vision, we made the abstract world of data feel personal, empowering, and integral to the future of agriculture. This human-centered approach kept the narrative grounded in reality, while still looking boldly ahead.
Creation
Bringing data to life with live projections
When asked to be bold, we delivered. To bring the concept to life, we used live projections during the film shoot, merging the digital world with the farmer's reality. Filming took place on an actual farm, where high-end projectors cast fluid, dynamic data onto the surrounding environment in real time. This made the connection between Dairy Enteligen’s insights and the farmer's world tangible and immediate.
At the heart of the story, the farmer reflects on the future of his farm. As he contemplates his decisions, the live data projections move and shift around him, visually representing how these insights guide his choices. This bold, real-time integration of data onto the landscape not only emphasized the power of agritech but also created a deeply immersive, lasting visual impression. By anchoring the narrative in the farmer’s perspective, we ensured that the story remained both personal and visionary.
Campaigns Deliverables
Cargill Enteligen - Film
Cargill Enteligen - Making of
Our imagination at work
The magic of imagination lies in our ability to transform our clients’ needs into something extraordinary. For this project, we went beyond typical storytelling and data presentation, using live projections to bring data to life. By placing the farmer at the heart of the narrative and letting the data flow around him, we seamlessly connected technology with human experience. This bold, imaginative approach not only met Cargill’s vision but created a lasting impact. We love to challenge the status quo and inspire our clients to embrace unique, innovative approaches that set them apart.
"We like the fact that our vision campaign was totally different within our industry. We chose the innovative concept and see that we truly stand out against our competitors without losing clarity of getting our vision across. This radiates throughout our whole organisation and beyond."
- Cargill