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A sustainable dairy future starts with every calf
Nutreco Trouw Nutrition - product campaign
Sprayfo
Ultimo
Request
Industry: AgriFood
Revolutionizing LifeStart calf nutrition
Sprayfo Ultimo launched with a clear ambition: to position this revolutionary calf milk with a campaign that speaks to farmers worldwide. Redefining the future of dairy farming through more resilient herds and higher productivity. Seeking a message that’s not only memorable but also meaningful—one that resonates deeply with farmers and reinforces Sprayfo’s position as a leader in calf nutrition.
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Feeding a sustainable dairy industry; responsible and profitable.
True north
Stronger calves, healthier industry
Sprayfo Ultimo sets a new standard in calf nutrition that drives both immediate and long-term benefits for dairy farmers. By focusing on each calf’s early development, Sprayfo Ultimo helps build stronger, more resilient herds, laying the foundation for a more sustainable dairy industry. This means it’s about more than product promotion; it’s about reshaping dairy farming. With healthier animals, thriving farms, and a better future for everyone in the dairy community.
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Ideation
Empower every calf
At the heart of this campaign is a bold, powerful idea: “Empower every calf.” Not just a tagline, but a true commitment that captures Sprayfo Ultimo’s mission to give every calf the strongest start, setting the foundation for healthier, more resilient herds and more successful dairy farms.
With Sprayfo Ultimo, each calf holds the promise of a better future for dairy farmers.
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Creation
Blending science and nature to empower every calf
To bring this vision to life, we crafted a campaign that connects with farmers on both an emotional and practical level. By using a mixed media approach that blends live-action calf footage with watercolor animation, we captured the dual nature of Sprayfo Ultimo: cutting-edge science rooted in nature.
The calves “speak” directly to farmers, inviting them into each calf’s journey and reinforcing the product’s purity and proven efficacy. This dynamic, layered style highlights Sprayfo Ultimo’s promise to empower calves to thrive naturally, creating a powerful and personal connection.
Campaigns Deliverables
Concept development
Films and animations
Key visuals and photography
Infographics
Print materials
Social strategy & deployment
Digital assets
Landing page design
Booth design
Interactive booth
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Brand film
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Key visuals
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Animated infographics
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Photography
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Calendar and Booth Magic Mirror
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Font design
Activation
Global reach, local impact
Our launch strategy aimed for maximum impact, starting with a teaser campaign at EuroTier to build anticipation for Sprayfo Ultimo’s global debut. Visitors engaged with visuals, animations, and an augmented reality experience. Post-EuroTier, the campaign expanded internationally through local activations, adapted to each region and boosted by targeted content and social media.
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Our imagination at work
Empower every calf places Sprayfo Ultimo at the forefront of calf nutrition. This campaign doesn’t just promote a product; it opens up a new era in dairy farming, where every calf gets the start it deserves, and every farmer can see the potential in their herd and in the entire dairy business.
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“Norvell Jefferson captured our vision and brought it to life in ways we couldn’t have imagined. They understood our audience and crafted a campaign that connects, inspires, and drives change in the dairy industry. We couldn’t be more pleased with the result.”
- Trouw Nutrition