Activation

OUR SERVICES

'We get your story seen'

In a world of eternal scrolls, an abundance of messages and multiple digital platforms it is more and more vital to have your digital strategy in place.  We truly believe that competitive differentiation, now more than ever, emerges from a strong online brand presence in your specific market.  

In our increasingly digital world, analog can also offer a refreshing change.  Human to human interaction has greater potential than ever to make an impact and create exceptional customer experiences that stand out.  

And that's where we come in.  Setting up the right blend between digital and analogue marketing and striking the right balance between  long term brand marketing and the more
performance driven short term strategies.

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Your digital strategy is the foundation to strengthen your online brand

While the execution of digital tactics is what most companies need help with, creating the strategy is the essential first step towards your success.

To get the best result we always tend to challenge vanity metrics and conventional thinking. It is crucial that we carefully review your objectives and KPI's and make them measurable. Based on the target audience analyses, where we review their behavior and online journey, we set-up an effective strategy.

We offer a wide range of seperate activation services and prefer to sit in the driver's seat from concept till activation so we have full control and accountability.

What we create

Performance marketing (SEO,SEA...)
Social media & influencer marketing
Online advertisement
Email marketing
Content marketing automation
Guerilla marketing & events
Date & Report

See

Awereness

Think

Consideration

Do

Action

Care

Loyalty

Google’s Avinash Kaushik proposed a new way to simplify the overwhelmingly complex problems that poses in front of your digital marketing efforts every day.

We believe the STDC framework is still one of the best (and simplest) tools to solve the “I need to sell my product or service on the internet in a cost-effective way” problem.

See

Largest Addressable Qualified
Audience (LAQUA)

Think

LAQA, with weak
commercial intent

Do

LAQA, with strong
commercial intent

Care

Current customers, with at
least two commercial
transactions

Some highlighted services

Search Engine
Marketing

Increasing your relevancy through SEO and SEA, creates a more positive experience among your target audience. Your website fulfilling the content need of your visitors.  After all, nobody wants to be ''targeted'' with websites and ads that are not relevant to what they are looking for.

As digital and authentic storytellers, we believe SEO and SEA are as one. Creating a consistent image and experience delivered to the right people. We call it Search Engine Marketing.

Content
Marketing

Distributing well-crafted organic content that is relevant for your target audience is key to building your online brand. Content Marketing is a foundation and complements to your other digital marketing strategies as the content can be re-used for your social media, internal, email campaigns and others.

The key word in content marketing is “value".  The goal is to provide as much value from your content marketing to as much of your target audience as possible.  Brands that are successful with content marketing today are those that produce a variety of high quality content types, including blog posts, articles, infographics, videos, podcasts and more.  We help our clients set-up a content calendar and produce a stream of inspiring on brand content.

Social Media
Marketing

It can be difficult for marketeers to keep up with the changes and ever-evolving trends in social media.  Particularly still in B2B companies are merely scratching the surface of its true potential. Social has become one of the major aspects of digital marketing, from discovering a brand to customer service.

It helps brands improve brand reach, increase conversion rates, build customer loyalty, create a unique brand impression, and more.  We now live In a time where users are becoming more and more critical of the excessive number of ads exhibited on social media.  There lies an enormous opportunity to differentiate your brand with unique organic content. In a perfect world brands should also put the social back in social media and create a two-way dialogue with their followers.

We relieve clients from the social media headache and offer them end-to-end social media services.  Developing a social media strategy, creating the right social media content, setting-up all the social media channels, monitoring the campaign and pivot when necessary.