CASES

Using imagination to touch the hearts and minds of your audience

Case focus

Cargill Food – Meet Plant-Based 'Yummy Gummy'

In creatively positioning Cargill’s plant-based texturizers, we've introduced 'Yummy Gummy'—a playful guide turning technical innovation into an engaging sensory narrative. This imaginative approach enhances customer connection, highlighting Cargill as a leader in sustainable confectionery solutions. The campaign successfully boosted awareness among confectionery manufacturers, accelerating adoption and reinforcing Cargill’s role in shaping a healthier, more indulgent future.

Cargill - launching agritech Enteligen platform

Cargill’s Dairy Enteligen platform unifies advanced agritech solutions to provide farmers with real-time insights and decision-making tools. By combining on-farm expertise with multiple data sources, it enhances productivity and profitability. The platform simplifies complex data into actionable insights, supporting sustainable agriculture. Highlighting real farmer stories, Dairy Enteligen showcases Cargill’s commitment to driving long-term farming success.

Sysmex - Showcasing advanced haematology

Explore Sysmex’s innovative AR sales app showcasing advanced haematology and urinalysis diagnostics. Intuitive navigation, interactive simulations, and dynamic visual storytelling simplify complex technologies, enabling impactful, real-time product demonstrations and boosting customer engagement.

Sandoz – redefining pharma branding

We transformed Sandoz’s approach to healthcare branding with a bold campaign that highlights care for everyone. Through co-creation and a deep understanding of Sandoz's ethos, we introduced a unique narrative that distinguishes Sandoz in a traditionally uniform industry. Discover how we made a difference with our innovative strategies and creative deliverables.

DS Smith - Unboxing the future

Discover how Norvell Jefferson transformed DS Smith's approach to sustainable packaging. Our partnership created innovative unboxing experiences that not only educated but also inspired global audiences towards environmental responsibility.

In.bio.motion – Rebranding a revolution in breast cancer diagnostics

In.bio.motion's rebrand emphasizes their leadership in precision medicine for breast cancer, focusing on the transformative MAFtest. The rebrand, symbolized by a thoughtful name change, portrays their commitment to personalized care. This shift is visually represented in a new logo and website, promising a future where breast cancer treatment is uniquely tailored to each patient’s needs, enhancing both understanding and outcomes.

ApicBio - Healthcare branding for a biotech start-up

ApicBio has undertaken a significant rebranding initiative, focusing on its pioneering work in the field of gene therapy. This rebranding showcases ApicBio’s dedication to innovation and its mission to provide groundbreaking treatments for genetic diseases. By adopting a new visual language and narrative, ApicBio aims to make its complex science accessible and engaging, ensuring it stands out in a crowded market. This strategic move highlights ApicBio's role as a leader in gene therapy, committed to improving patients' lives with its unique THRIVE™ platform.

AAK - Expanding their brand story

AAK wanted to show the world their commitment to both customers and the planet. We stepped in and made their vision clear. With smart visuals and to-the-point messaging, we spotlighted AAK’s dual promise: top-quality products and a better world. Our approach not only sharpened AAK's brand image but amplified their dedication to doing good. Explore how we brought AAK's promise to life, creating a ripple effect of benefits for all. 

AAK – Crafting a True Goodness Story

AAK isn't just about top-quality shea and Cocoa Butter Equivalents; it's a brand with a heart for genuine sustainability. Together with Norvell Jefferson, we highlighted the people in the Kolo Nafaso supply chain, showing that when you do good, everyone benefits. Our approach not only told AAK's story but truly amplified their impact, making a lasting difference in their sustainability journey. Dive into a tale of care, community, and real change.

Health House - Pandemic storytelling and science

Our strategic approach transformed pandemic discussions into comprehensive, scientifically validated narratives using engaging storytelling and interactive experiences. By developing the "Planet Virus" platform, we combined visuals, animations, and online formats to educate, inspire, and provoke public discussion.

Takeda - redefining IBD patient portal

Collaborating with Takeda, we transformed the IBD narrative to engage a younger audience and foster community connections. Through a fresh brand identity and a unique patient portal launch, to create a patient platform that offers something unique and truly valuable, resonating with authenticity and empowering lives affected by IBD.

Gerkens - Goodness Guaranteed

Gerkens Cocoa Powders is on a mission to refresh their image, aiming to solidify their status as a top cocoa brand. This makeover is designed to align with modern values, focusing on sustainability, quality, and ethical practices, all while celebrating Gerkens' rich history in cocoa expertise. The vision was to create a brand that resonates with today's values, showcasing a commitment to good practices, from sustainable sourcing to ethical production and positive community impact. This approach intends to transform Gerkens into a brand recognized not just for superior quality but also for its dedication to making a global difference, leading the cocoa industry towards a more sustainable and ethically responsible future.

Livanova - Transforming cardiac surgery innovation

We launched a campaign showcasing LivaNova’s Essenz Perfusion System and its role in advancing cardiac surgery. Through bold storytelling, we highlighted their innovation and strengthened brand recognition.

The campaign reinforced LivaNova’s leadership and drove growth in innovation.

Philips - global launch of OLED TV

Positioning Philips TVs as premium works of art, we drew inspiration from European craftsmanship, akin to the fusion of design and engineering in the automotive industry. Our aim was to highlight Philips TVs as a testament to European excellence, delivering an unmatched visual and entertainment experience.

Philips - a unique voice for LED signage

We challenged Philips, a leader in display manufacturing, to refine their approach in the crowded LED signage market by emphasizing the modularity of their products. Together, we reimagined LED displays not just as screens, but as expansive canvases for creativity. Through our collaborative efforts, we crafted a thoughtful marketing strategy, engaging advertisements, and fresh activations, positioning Philips distinctively in the competitive landscape.

Novartis - crafting the story of axSpA

With this project, our goal was to heighten awareness of axSpA (axial spondyloarthritis) among both back pain patients and general practitioners, promoting increased referrals of potentially affected patients to rheumatologists. To achieve this, we embarked on a journey to capture authentic patient experiences and translate them into visually compelling art and deeply moving narratives that resonated with people seeking information about back pain.

Interfood - evolving their brand image

Learn about Interfood's shift towards a greener future, evolving after 50 years in the dairy business. They aim to blend this fresh approach with their story, making it clear to everyone inside and outside the company. They're focusing on making a positive impact on people, the planet, and their partners, all while continuing to grow. Interfood is mixing its rich history with new goals, moving from just trading to providing innovative, sustainable solutions. This new chapter, with its special way of showing things, not only celebrates their past but also shows their dedication to a sustainable future, where doing good and doing well go hand in hand.

argenx - rebranding a rising global player

We partnered with argenx to craft a distinctive brand, rooted in authenticity and simplicity, telling their true and authentic story. This involved logo redesign and a global style guide to ensure brand consistency. Additionally, we developed a new website and produced a brand video. These efforts played a pivotal role in fueling argenx's remarkable journey of growth and success.

Symrise - Balancing health and taste

We created an awareness campaign for Symrise’s Symlife Natural Taste Balancing Solutions, helping brands make healthier products without losing great taste. 

The launch increased brand visibility and reinforced Symrise’s role in shaping better-tasting, healthier products.