CASES

Using imagination to touch the hearts and minds of your audience

Case focus

Sandoz - Turning sleep into future dreams

Discover Sandoz’s Omnitrope campaign, blending medical insights with emotional storytelling. Emphasizing daily care, it highlights why consistent, physiology-aligned growth hormone therapy helps young patients realize their dreams.

Health House - Where art meets science

The Future of Healthcare experience blends immersive storytelling, technology, and art to explore how innovation will shape human life. From VR to abstract animation, it turns complex ideas into an engaging journey through tomorrow’s care.

IFF – Launching TEXSTAR™, A Revolutionary Enzymatic Texturant

In creatively launching IFF’s groundbreaking enzymatic texturant TEXSTAR™, we've ignited a 'Texture Revolution'—a compelling campaign blending activist-inspired visuals with bold storytelling. This visionary approach effectively highlighted TEXSTAR’s superior performance, sustainability, and clean-label benefits. The campaign boosted industry awareness, accelerated adoption among food manufacturers, and firmly established IFF as a trailblazing leader in innovative, responsible food texturizing.

Cargill Food – Meet Plant-Based 'Yummy Gummy'

In creatively positioning Cargill’s plant-based texturizers, we've introduced 'Yummy Gummy'—a playful guide turning technical innovation into an engaging sensory narrative. This imaginative approach enhances customer connection, highlighting Cargill as a leader in sustainable confectionery solutions. The campaign successfully boosted awareness among confectionery manufacturers, accelerating adoption and reinforcing Cargill’s role in shaping a healthier, more indulgent future.

Cargill - launching agritech Enteligen platform

Cargill’s Dairy Enteligen platform unifies advanced agritech solutions to provide farmers with real-time insights and decision-making tools. By combining on-farm expertise with multiple data sources, it enhances productivity and profitability. The platform simplifies complex data into actionable insights, supporting sustainable agriculture. Highlighting real farmer stories, Dairy Enteligen showcases Cargill’s commitment to driving long-term farming success.

Duynie - upcycled solutions storytelling

Duynie’s upcycled solutions turn agricultural byproducts into valuable resources across industries. By simplifying complex processes, they promote sustainability and productivity, supporting a circular economy. Duynie’s commitment to innovation drives long-term impact in food, pet, and bio-gas sectors.

Sysmex - Showcasing advanced haematology

Explore Sysmex’s innovative AR sales app showcasing advanced haematology and urinalysis diagnostics. Intuitive navigation, interactive simulations, and dynamic visual storytelling simplify complex technologies, enabling impactful, real-time product demonstrations and boosting customer engagement.

Nyxoah - demonstrating clinical trial data

We created an intuitive, interactive sales tool for Nyxoah that transforms complex clinical trial data into a clear, visual experience—combining storytelling, product demos, and real-world outcomes to help global teams engage and persuade with confidence.

Sandoz – redefining pharma branding

We transformed Sandoz’s approach to healthcare branding with a bold campaign that highlights care for everyone. Through co-creation and a deep understanding of Sandoz's ethos, we introduced a unique narrative that distinguishes Sandoz in a traditionally uniform industry. Discover how we made a difference with our innovative strategies and creative deliverables.

DS Smith - Unboxing the future

Discover how Norvell Jefferson transformed DS Smith's approach to sustainable packaging. Our partnership created innovative unboxing experiences that not only educated but also inspired global audiences towards environmental responsibility.

In.bio.motion – Rebranding a revolution in breast cancer diagnostics

In.bio.motion's rebrand emphasizes their leadership in precision medicine for breast cancer, focusing on the transformative MAFtest. The rebrand, symbolized by a thoughtful name change, portrays their commitment to personalized care. This shift is visually represented in a new logo and website, promising a future where breast cancer treatment is uniquely tailored to each patient’s needs, enhancing both understanding and outcomes.

Cargill Cocoa & Chocolate – deliciously scientific

In rebranding Cargill Cocoa & Chocolate, we've positioned their new Big Chunks product as more than just an innovation; it's a narrative shift towards blending science with sensory experiences. This approach strengthens customer relations and boosts brand recognition by portraying Cargill not only as a provider of high-quality cocoa and chocolate products but also as an innovator at the intersection of science and delight. The campaign's success, marked by significant increases in inquiries and faster achievement of marketing goals, showcases the impact of integrating science into the brand story, making Cargill's offerings irresistibly appealing.

ApicBio - Healthcare branding for a biotech start-up

ApicBio has undertaken a significant rebranding initiative, focusing on its pioneering work in the field of gene therapy. This rebranding showcases ApicBio’s dedication to innovation and its mission to provide groundbreaking treatments for genetic diseases. By adopting a new visual language and narrative, ApicBio aims to make its complex science accessible and engaging, ensuring it stands out in a crowded market. This strategic move highlights ApicBio's role as a leader in gene therapy, committed to improving patients' lives with its unique THRIVE™ platform.

AAK - Expanding their brand story

AAK wanted to show the world their commitment to both customers and the planet. We stepped in and made their vision clear. With smart visuals and to-the-point messaging, we spotlighted AAK’s dual promise: top-quality products and a better world. Our approach not only sharpened AAK's brand image but amplified their dedication to doing good. Explore how we brought AAK's promise to life, creating a ripple effect of benefits for all. 

AAK – Crafting a True Goodness Story

AAK isn't just about top-quality shea and Cocoa Butter Equivalents; it's a brand with a heart for genuine sustainability. Together with Norvell Jefferson, we highlighted the people in the Kolo Nafaso supply chain, showing that when you do good, everyone benefits. Our approach not only told AAK's story but truly amplified their impact, making a lasting difference in their sustainability journey. Dive into a tale of care, community, and real change.

Health House - Pandemic storytelling and science

Our strategic approach transformed pandemic discussions into comprehensive, scientifically validated narratives using engaging storytelling and interactive experiences. By developing the "Planet Virus" platform, we combined visuals, animations, and online formats to educate, inspire, and provoke public discussion.

Cargill - Cocoa's Sustainability Journey

Explore cocoa's path from farm to chocolate bar. Cargill and Norvell Jefferson unveil the story behind sustainable cocoa, celebrating the farmers at its heart. Dive into a tale where every piece matters, showcasing a united front for a greener tomorrow. Join the story where passion meets purpose. 

Aphea.Bio - rebranding for investor outreach

We embarked on a comprehensive rebranding journey with Aphea Bio, starting with a strategic deep-dive. We then refreshed their visual identity, curated brand photography, and overhauled their website. A storytelling video and a compelling pitch deck were also crafted to bolster their investor outreach, effectively showcasing Aphea Bio's innovative approach to agriculture.  

Takeda - redefining IBD patient portal

Collaborating with Takeda, we transformed the IBD narrative to engage a younger audience and foster community connections. Through a fresh brand identity and a unique patient portal launch, to create a patient platform that offers something unique and truly valuable, resonating with authenticity and empowering lives affected by IBD.

Campina - creamer market differentiation

In this project, we embarked on a creative journey to differentiate the product in a highly competitive market where all products tend to look the same. Our strategy emphasized visually unique content and a captivating narrative to stand out from the crowd. 

Biotalys - reinventing food protection

Biotalys aimed to make a mark in the bio-tech industry with a focus on safer food and sustainability. We refined their scientific narrative into a clear brand identity. Through cohesive branding and targeted advertising, Biotalys combined scientific integrity with creative appeal.

Gerkens - Goodness Guaranteed

Gerkens Cocoa Powders is on a mission to refresh their image, aiming to solidify their status as a top cocoa brand. This makeover is designed to align with modern values, focusing on sustainability, quality, and ethical practices, all while celebrating Gerkens' rich history in cocoa expertise. The vision was to create a brand that resonates with today's values, showcasing a commitment to good practices, from sustainable sourcing to ethical production and positive community impact. This approach intends to transform Gerkens into a brand recognized not just for superior quality but also for its dedication to making a global difference, leading the cocoa industry towards a more sustainable and ethically responsible future.

BD - crafting the story of automated microbiology

In collaboration with BD, we embraced a departure from conventional medical device marketing by introducing emotionally authentic storytelling. This innovative approach not only heightened brand awareness but also set new industry standards for imaginative communication, transforming feature-driven communication into emotional storytelling.

Veliche - crafting a new branding

Our efforts aimed to encapsulate Veliche's commitment to empowering culinary innovators through a renewed visual identity and a compelling narrative, forging a stronger connection with their audience. The result was a brand transformation that resonated deeply with Veliche's mission and values.

Livanova - revamping a leading brand

Essenz Perfusion System transforms perfusionists into essential contributors for better patient outcomes. Our campaign captures the connection between metrics, technology, and data, unveiling wisdom for optimal surgical conditions. A unique design celebrates revolutionary technology, showcasing Livnova's innovation in healthcare.

Cargill - building chocolate paradise

The Chocolate Experience Centre transforms visitors into chocolate explorers through an immersive journey, offering hands-on learning and innovation opportunities. It empowers them to delve into the world of chocolate, fostering creativity and expertise.

AAK - storytelling for fats solutions

Shaping a new cookie world created visual impact within the existing market, showcasing AAK has a revolutionary product which takes bakery goods into a whole new dimension. The next level of perfectly baked cookies and biscuits.

Philips - global launch of OLED TV

Positioning Philips TVs as premium works of art, we drew inspiration from European craftsmanship, akin to the fusion of design and engineering in the automotive industry. Our aim was to highlight Philips TVs as a testament to European excellence, delivering an unmatched visual and entertainment experience.

Philips - a unique voice for LED signage

We challenged Philips, a leader in display manufacturing, to refine their approach in the crowded LED signage market by emphasizing the modularity of their products. Together, we reimagined LED displays not just as screens, but as expansive canvases for creativity. Through our collaborative efforts, we crafted a thoughtful marketing strategy, engaging advertisements, and fresh activations, positioning Philips distinctively in the competitive landscape.

Novartis - crafting the story of axSpA

With this project, our goal was to heighten awareness of axSpA (axial spondyloarthritis) among both back pain patients and general practitioners, promoting increased referrals of potentially affected patients to rheumatologists. To achieve this, we embarked on a journey to capture authentic patient experiences and translate them into visually compelling art and deeply moving narratives that resonated with people seeking information about back pain.

Interfood - evolving their brand image

Learn about Interfood's shift towards a greener future, evolving after 50 years in the dairy business. They aim to blend this fresh approach with their story, making it clear to everyone inside and outside the company. They're focusing on making a positive impact on people, the planet, and their partners, all while continuing to grow. Interfood is mixing its rich history with new goals, moving from just trading to providing innovative, sustainable solutions. This new chapter, with its special way of showing things, not only celebrates their past but also shows their dedication to a sustainable future, where doing good and doing well go hand in hand.

argenx - rebranding a rising global player

We partnered with argenx to craft a distinctive brand, rooted in authenticity and simplicity, telling their true and authentic story. This involved logo redesign and a global style guide to ensure brand consistency. Additionally, we developed a new website and produced a brand video. These efforts played a pivotal role in fueling argenx's remarkable journey of growth and success.

Sedna - launching carpets made of ocean ghost nets

The Sedna campaign intertwined storytelling and sustainability, highlighting goddesses saving marine life by collecting ghost nets. Through a documentary-style film, visuals, and a brand narrative, we formed an eco-conscious identity. The concept stemmed from indigenous myths, addressing oceanic waste, creating a unique brand experience beyond traditional marketing.

Symrise - Natural Taste Solutions

Create awareness for Symrise’s Symlife Natural Taste Balancing Solutions. It offers global food and beverage manufacturers the capability to produce good-for-you products with less sugar, sodium and fat, without compromising on great taste.