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Simplifying complex logistics
Janssen Pharmaceuticals - awareness campaign
Cold Chain
Request
Industry: Health
Explaining the cold chain for the Ebola vaccine
Janssen Pharmaceutica approached us with a clear but complex communication challenge: explain the cold chain process behind their Ebola vaccine in a way that’s both accurate and engaging. The task was to make the highly technical and critical logistics—from ultra-cold storage to transport and administration—understandable to a broad audience.
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True north
Making complex logistics easy to understand
To communicate the cold chain in a way that was both scientifically accurate and broadly accessible, we first needed to truly understand it ourselves. Through in-depth research and conversations with experts across Janssen—from scientists to logistics teams—we immersed ourselves in the process.
What became clear was that every step in the cold chain is vital: a precise, carefully coordinated journey where even the smallest deviation can impact vaccine safety and efficacy. Our strategic approach focused on creating a clear, structured narrative that respected the complexity of the science while making it understandable for a wide range of stakeholders—from healthcare providers to global distribution partners.
A vaccine’s journey matters—precision ensures protection.
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Ideation
Bringing science to life through animation
To bring the cold chain story to life, we focused on visualizing complex information in a way that felt both clear and compelling. We proposed a blend of live-action footage and contemporary animation—merging the real and the abstract to show both the human effort and the technical precision behind the process.
To give the client a clear sense of our vision, we developed detailed styleframes and storyboards that mapped out the flow, tone, and visual approach from the start.
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Creation
A seamless blend of clarity and engagement
We created a clear, engaging animation using clean visuals and straightforward narration to explain each step of the cold chain. Key logistical challenges were made easy to grasp, while the sound design added rhythm and clarity—elevating the story and reinforcing Janssen’s commitment to vaccine safety.
Deliverables
Research
Concept
Copywriting (script)
Storyboarding
Art direction
Animation
Editing
Sound design
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Our imagination at work
By transforming a highly technical subject into a simple, visual story, we ensured that the cold chain process is not just understood—but truly appreciated.
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“This animation allowed us to communicate a highly complex process in a way that is clear, engaging, and easy to understand. It’s a vital tool for educating key stakeholders about the importance of cold chain management.”