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Case overview
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Preparing for the next pandemic and beyond
Health House
Planet
Virus
Request
Industry: Health
Understanding the bigger picture
After the first wave of the pandemic, Health House approached us with a request to create an educational experience. The objective was not only to explain the ongoing pandemic but to broaden the narrative, helping people understand the larger context. Our task was to design a learning platform that educates and inspires, providing insights into how future pandemics could be prevented.
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Participant immersed in a VR experience in Health House
True north
Expanding the narrative
Our strategic approach focused on transforming the narrow and often polarized discussions around the pandemic into a comprehensive, scientifically validated narrative. We sought to use the pandemic as a gateway to explore broader topics, from the intricacies of viruses to environmental factors and early warning signs. This holistic understanding would help people see the pandemic in a new light and foster a more informed and positive outlook on the future.
Ideation
From concept to experience
The ideation phase centered around creating a ‘museum’-worthy exhibition that could turn complex scientific information into an accessible and engaging story. We developed a concept that included key visuals, animations, and interactive elements, all designed to captivate a diverse audience. The aim was to make the experience not just informative but also visually compelling and memorable.
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Creation
Crafting the Planet Virus experience
Our execution involved the development of a multi-faceted platform called "Planet Virus." This included the creation of a dynamic website, films, interactive scientific cases, and an online debate format. We ensured that every element—from the visual language to the scientific content—was designed to be both educational and engaging. The deliverables also included social media content to extend the reach of the project and provoke public discussion.
Campaigns Deliverables
Research Development
Concept & Design
Messaging
Website
Films & Animations
Scientific Studies
Online debates
Social media content
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Visuals and animations
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Planet Virus website
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Interactive screens
Activation
Provoking thought and discussion
To launch the Planet Virus experience, we organized a panel discussion format that brought together specialists and key opinion leaders. This platform went beyond the typical news narratives, encouraging public discussions that led to new insights. The goal was to shift the conversation toward understanding and maintaining a positive mindset in managing life through the pandemic.
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Our imagination at work
Our ability to transform complex topics into understandable, compelling narratives set this project apart. By combining scientific accuracy with strong visual storytelling, we created a unique experience that not only educates but also inspires. The collaboration with Health House exemplifies our commitment to making a positive impact through creative and strategic thinking.
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"We were extremely happy that Norvell Jefferson joined the collaboration as a partner in this project. Transforming complex topics and content by creating an understandable story narrative and a strong compelling visual language is in the DNA of Norvell Jefferson."
- Health House