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Growing dreams
every day
Sandoz - Omnitrope campaign
Omnitrope
Request
Industry: Health
Proven, reliable, and close to physiology
Sandoz is market leader with the Omnitrope biosimilar. Omnitrope is a trusted choice in growth hormone therapy, delivering proven safety, efficacy, and reliability while staying close to the body’s natural physiology.
How can we convince our audiences that daily administration is superior to newer weekly treatments? We have to reassure them and reinforce that Omnitrope remains the preferred option.
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True north
Every day makes a difference
Our strategic approach started with a simple truth: true care isn’t just about access and affordability—it’s about consistency and putting patients first. In a landscape shifting toward weekly treatments, we focused on what makes Omnitrope different: its daily administration that mirrors the body’s natural rhythm.
We framed our thinking around the idea that small, consistent actions drive meaningful progress. By aligning with this natural rhythm, Omnitrope supports not just growth, but the everyday moments that build confidence, routine, and long-term outcomes. This became the foundation for a story about care that happens every single day.
Real impact comes from daily care, consistent choices, and putting patients first - every single day.
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Ideation
Turning sleep into future dreams
What if we could connect something as everyday as sleep to something as powerful as a child’s future? That thought sparked our concept—linking the nightly routine of taking Omnitrope to the dreams and aspirations of young patients. It’s not just about physical growth; it’s about emotional well-being, confidence, and the little rituals that shape their world. By anchoring the story in those quiet, intimate moments, we found a way to show that real care means being there—body and mind, every single day.
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Creation
Growth. Every day.
Creating this story was about more than just translating a medical insight—it was about making it real and emotionally resonant. We set out to connect the science behind the treatment with the everyday experiences of caregivers, parents, and patients. It’s a story that goes beyond growth hormone therapy, grounded in the moments that truly matter: bedtime routines, future dreams, and the small daily actions that lead to big results.
To bring this narrative to life across every touchpoint, we developed a full range of marketing collateral for omnichannel use—ensuring the message could be felt consistently, whether in a clinic, at home, or online. Because real care isn’t just clinical—it’s personal, emotional, and deeply human.
Campaigns Deliverables
Key visuals
Social content creation
Brochures
Start kit
Growth calendar
Growth poster
Super power stickers
Stand design
Sales deck
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Activation
Bringing care to life
The Omnitrope story came to life through Sandoz’s key account managers, social media, brochures, health care professionals, the start kit, and events. By spreading the message and actively engaging the target audience.
A fully integrated campaign that inspired and activated all audiences with a positive message: Dreams grow. Every day.
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Our imagination at work
By blending science with emotion, we transformed a medical insight into a tangible, relatable world. Bringing daily care and future dreams to life. Our creative vision turned the client’s needs into a story that truly connects, inspires, and activates.
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"We are absolutely pleased with this campaign and the materials created. You truly think along with us. We’re also receiving a lot of positive feedback from the field."