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Case overview
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Making complex diagnostics magically intuitive
Sysmex - digital sales tool
UN Series
Request
Industry: Health
Showcasing haematology and urinalysis technology with an interactive tool
The client asked us to create a user-friendly, visually engaging sales tool for their Sysmex UN-Series diagnostic devices. While the technology is complex, the presentation needed to feel intuitive, clear, and interactive. The tool had to support on-the-go use, with real-time data, animations, and smooth navigation to demonstrate the product’s capabilities in real-time and turn technical explanations into impactful customer experiences.
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True north
Diagnostics demonstrations anytime, anywhere
We started this assignment by diving deep into the technology—taking time to fully understand the capabilities and complexity of the Sysmex UN-Series. In the strategy phase, our focus was not only on grasping the science, but on finding a unique hook to present it in a way that felt clear, engaging, and relevant. The goal: to translate advanced diagnostics into an experience that connects instantly, simplifies complexity, and demonstrates innovation in action.
Making diagnostics technology accessible through smart interaction.
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Ideation
Creating an intuitive, interactive journey
The creative and digital team asked themselves: what if we could digitally replicate the intricate laboratory environment, transforming complex workflows into intuitive, interactive experiences? What if Sysmex’s UN-Series devices seamlessly connected to real-world lab scenarios, allowing users to visually explore technical functions, benefits, and detailed simulations?
At the same time, we explored the potential of augmented reality—not as a gimmick, but as a meaningful layer that could elevate the experience. How could AR truly enhance understanding and bring Sysmex’s technology to life in a way that static visuals couldn’t? This envisioned approach aimed to create immediate recognition, deeper understanding, and lasting engagement through smart, purposeful digital storytelling.
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Creation
Bringing innovation to life through augmented reality
We developed a visually compelling, high-tech sales app using advanced augmented reality (AR) technology to showcase Sysmex’s state-of-the-art haematology and urinalysis systems. By harnessing the complexity and realism of AR, the app immerses users in detailed explorations of the UN-Series devices through interactive walk-throughs, side-by-side comparisons, step-by-step how-to guides, and animated explanations of the diagnostic process.
This sophisticated approach not only simplifies technical demonstrations but also reinforces Sysmex’s position as an innovator, leveraging cutting-edge digital technology to clearly communicate complex medical diagnostics.
Deliverables
Knowledge engineering
Concept development
Digital architecture
User experience design
App development
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Our imagination at work
By merging cutting-edge technology with intuitive design, we went beyond using tech for tech’s sake. Instead, we envisioned a meaningful way to integrate advanced augmented reality into the sales process—giving customers an immersive sense of the product, its extensive features, and vast possibilities. This approach made complex diagnostics genuinely understandable, relevant, and engaging.
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“This app transformed the way we present our UN-Series devices—making complex diagnostics more accessible, engaging, and easy to demonstrate in real time.”