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Case overview
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Video file
Customer
testimonial videos
Sakura Finetek
Real stories
Real impact
Request
Industry: Health
Looking beyond the product
Sakura Finetek wanted more than just customer testimonial videos—they wanted to show the human impact of their solutions. And as part of their evolution in evolving their brand, their goal was to highlight how their technology empowers pathology professionals. Instead of focusing on features and numbers, we set out to tell real, personal stories that reveal the passion and purpose behind their work.
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True north
Real people,
real stories
We knew that the strongest testimonials don’t come from scripted marketing—they come from real experiences. Our strategy was to take a documentary-style approach, moving away from corporate clichés. By blending personal narratives with professional impact, we created a deeper connection between the audience and the brand.
A testimonial isn’t just about a product—it’s about the people behind it and the lives it changes.
Ideation
A documentary approach to testimonials
We envisioned a more human approach—showing the person behind the function—to make the films feel more relatable and less corporate. Rather than limiting the storytelling to office settings, we imagined capturing clients in their personal environments or highlighting their passion projects. By combining intimate interviews with high-quality b-roll, both in laboratories and beyond, we aimed to craft stories that strongly connect to the solutions and products they use and talk about, while also resonating on a human level.
Creation
Crafting the story
Each testimonial started with an in-depth interview, allowing us to uncover the true narrative beyond the product. From there, we planned our production—choosing the right locations, b-roll, and interactions to bring their experiences to life. We filmed in laboratories, captured their work with the products, and shot interviews in dynamic settings. In the edit, these elements intertwined to show how lives and innovations connect, with Sakura as the bridge.
Campaigns Deliverables
Testimonial video for Sakura Bridge
2 testimonial videos for Sakura Smart Automation
Testimonial video for Sakura Finetek Genie
Testimonial video for Sakura Smart Connect
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Activation
Bringing the stories to the right audience
The customer testimonial videos were shared across multiple platforms—on social media, Sakura’s website, and as key assets in their direct sales funnel. Infographics were also created to highlight key results, reinforcing the stories with tangible impact.
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Our imagination at work
By steering away from typical testimonials and embracing real storytelling, we created a new standard for Sakura’s testimonial content. The combination of cinematic visuals and emotional narratives led to a new benchmark—one that was so effective, it became the template for future regional testimonials. After all, imitation is the sincerest form of flattery.
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"The power of a story isn’t in what’s said—it’s in what’s felt. By capturing the real lives of those who use Sakura’s solutions, we turned testimonials into something more: human connections."