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The future of healthcare
Health House - the future of healthcare
Where art
meets science
Request
Industry: Health
Bringing the future of healthcare to life
Health House set out to create an immersive experience that explores how healthcare could evolve within the next ten years. The goal was to make near-future innovations—like AI diagnostics and personalised treatments—feel tangible and relevant through cutting-edge audiovisual storytelling. Using VR, Kinect, interactive screens, 3D content, and wide-format projections, the experience needed to engage a broad audience, from healthcare professionals and pharma companies to researchers, students, and policymakers, sparking curiosity and meaningful dialogue across the healthcare ecosystem.
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True north
Exploring the intersection of technology and humanity
How do you start writing a story about the future of healthcare? By asking questions, listening closely, and diving deep into research. We spoke with experts across the healthcare landscape—scientists, innovators, clinicians, and educators—to understand where healthcare is heading and why. One key insight stood out: modern medicine is still largely focused on reacting to illness rather than preventing it. That led us to a powerful idea—what if the future of healthcare is less about curing and more about keeping people healthy in the first place? That shift in mindset became our foundation: a forward-thinking narrative about prediction, prevention, and the human potential of healthcare innovation.
The future of healthcare is here—step inside and experience it.
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Ideation
An immersive, multi-sensory narrative
Once we had done our research and had a clear sense of where the story needed to go, the next step was to craft a narrative framework that would truly resonate. To reach both hearts and minds, we knew we had to simplify the overwhelming amount of information and translate it into something universally relatable.
That’s why we chose to tell the story of the future of healthcare through the lens of human life—following a chronological journey from pre-conception to old age. This structure allowed us to explore how innovation and technology will shape every life stage, making the future feel personal, accessible, and emotionally engaging.
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Creation
Bringing innovation to life through technology
Once we had the story in place, the next challenge was to make the experience truly memorable. How? By making it undeniably unique. Instead of following the typical visual tropes of healthcare communication, we took a bold step away—embracing an abstract, artistic direction that merged science with art.
We developed a series of abstract animations, projected onto surfaces, models, and even people, creating a layered visual language that felt alive and unexpected. Combined with live-action films, interactive scientific cases, VR demos, and Kinect applications, the experience became a sensory journey through the future of healthcare—distinct, thought-provoking, and unforgettable.
Experiences Deliverables
Research
Concept development
Copywriting (storytelling)
Art direction experience
Design interactive screens
Film productions
Animations
Interactive screens
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We created abstract animations projected onto people, forming a dynamic and unexpected visual language.
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Making of
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Interactive screens
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Activation
Launching the future
The experience launched with a grand opening event attended by press and stakeholders. Following the official launch, an online campaign rolled out to generate buzz and drive awareness of the new, immersive healthcare journey.
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Our imagination at work
By seamlessly merging science and art, we transformed complex healthcare advancements into an engaging, interactive, and forward-thinking experience—turning the future of medicine into a reality today.
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“Health House offers an unparalleled vision of the future of healthcare. By combining technology, storytelling, and interaction, we’ve created a space that inspires, educates, and connects innovators across the medical world.”
- Health House