Video file
Centralising brands, amplifying sight
Johnson & Johnson Vision - rebranding a category
Vision
made possible
Request
Bridging a visionary challenge
Johnson & Johnson Vision aspired to consolidate its profound vision of ‘elevating sight throughout a lifetime’ into a singular corporate website. This digital platform would seamlessly blend their vast array of brands, products, and eye-health knowledge, catering to diverse groups, from optometrists and ophthalmologists to everyday consumers.
Image
Get up close and in sight with a new brand narrative
True north
A singular view on diverse needs
The central idea was to craft a platform emphasising a universally shared human experience: the act of seeing. Regardless of the intricate diversities among internal stakeholders or external audiences, their unique needs, or the depth of their exploration, there’s a connecting thread – everyone is united by the phenomenon of sight.
Through the myriad lenses, we all see as one.
Ideation
Human-centered innovation: The J&J vision story
Designing and developing a website that narrates the compelling Johnson & Johnson Vision story, we held one undeniable truth at the core. We sought to create a space enriched with content that bridges the diverse facets of the Johnson & Johnson business into a cohesive narrative, putting human-centric innovation at the forefront.
Image
Creation
Crafting a human-centric platform
The outcome was a website resonating emotionally, merging the multifaceted Johnson & Johnson business in a harmonious tale of human-centric innovation. This became a resourceful hub for professionals and consumers to engage with content that speaks to their unique needs yet underlines a shared human experience.
Deliverables
Website strategy
Ideation
UX design
Website development
Content creation
Film productions
Social posts
Activation
Image
Building a brand on recognisable visual elements for patients to connect with
Video file
Image
A fresh new graphic design treatment based on the well-known eyesight test-chart.
Activation
Amplifying vision globally
Our strategy extended beyond mere creation. By partnering with renowned photographer and author, Kate T. Parker, we ignited a global effort with #VisionMadePossible. This campaign aimed to magnify the essence of eye health, depicting powerful, human, and genuine stories of patients and their individual eye health journeys.
Image
Our imagination at work
We wove together stories not just to share information, but to strike an emotional chord. Our storytelling took a genuine turn, leading to a film that touches hearts by highlighting the preciousness of sight and the need to aid those with visual impairments. Our goal is to underscore the critical value of vision and our shared responsibility in safeguarding it.
Image
“Team Norvell Jefferson not only took our vision and masterfully transformed it into a compelling narrative but also demonstrated strategic prowess from inception to execution. Their unique strength lies in ideation and seeing it through to the end, a rare combination in today's landscape.”
- Johnson & Johnson Vision