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Case overview
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Capturing the spirit
of a transforming company
argenx - branding
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Industry: Health
From startup to success: Crafting argenx's brand story
We've partnered with argenx from their early start-up days, scaling alongside them to their staggering $20+ billion success. Six months prior to the FDA's green light for their breakthrough medication, argenx's communications team sought a revamped website to narrate their journey.
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As a company undergoes transformation, it's crucial to ensure your business compass points in the right direction.
True north
Unveiling argenx's remarkable journey
Before delving into crafting argenx's corporate identity and designing their new website, it was evident that we needed to dig deeper to understand the heart of argenx's mission and proposition. It was essential to reframe the argenx narrative in a way that resonated with both internal and external stakeholders. While design is a crucial component, the journey was about more than just aesthetics. We stood alongside argenx, guiding and aiding them in making pivotal decisions about their future, shaping their values, purpose, culture, and overarching brand narrative."
Discovering their core essence, ensuring an authentic brand.
Ideation
Unveiling a unique brand with minimalism
As we delved into the branding process for argenx, we aimed to uncover the perfect style and tone for their brand. Emphasizing their strength and distinctiveness, we chose a minimalist visual style, deliberately departing from traditional pharma branding. This choice allowed argenx's unique story and voice to take center stage.
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Creation
argenx: A total brand transformation
We redesigned their logo, crafted a new corporate style guide featuring fresh colors and fonts. Furthermore, we encapsulated their revamped brand within a comprehensive brand book to ensure consistent global implementation. Our work extended to a complete website redesign and development using Drupal. We also created a visually striking brand film and developed new corporate pitch decks and brochures.
Branding Deliverables
Brand mission
Brand values
Brand story
Brand design
Logo design
Scientific animations
Brand photography
Brand film
Copywriting
Brochures
Corporate presentation
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We gave the argenx logo and brand design a new more modern look and feel
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We've created a hybrid website for both consumer and medical practitioner making use of big, emotional and human driven photography
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Our values
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Partnership film
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Behind the scenes
Activation
Keeping pace with astounding growth
The site was successfully launched and is continuously updated to keep pace with argenx's rapid growth and evolution. We've introduced an employer branding section, tailored a version for the Japanese market, and remain steadfast in supporting argenx during their extraordinary journey of expansion.
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Our imagination at work
We recognized the need for change and encouraged them to embark on a new path. argenx's brand was due for an update to reflect its current stature. This journey took us to the essence of argenx's spirit, and it's been a true honor to work for a leader in healthcare. We're delighted that the team entrusted us to create something genuinely unique, setting argenx apart from the typical healthcare companies. We're incredibly proud of this branding endeavor and consider it our finest work.
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"The site looks terrific, perfect! Well done!"
- argenx