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A deliciously good rebranding
Veliche - branding
The
crowning
glory
Request
Industry: Food
When you say chocolate, you say emotion
The request was to elevate Veliche, which already had a professional image, into something exceptional by infusing it with much-needed emotion. Emotion was identified as a pivotal element in building enduring connections with the audience, especially in the context of the chocolate industry. The task involved unveiling Veliche's authentic story, a brief that resonated deeply with our team.
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Deep diving into Veliche’s DNA for chefs and chocolate lovers.
True north
Delight with every bite
Veliche possesses a unique comprehension of the path, spanning from farmer to chef. It's a journey that ultimately culminates in exploration, ingenuity, and the creation of culinary wonders within the chef's domain. The love for chocolate brings people together, enriching and empowering lives and stories in the world of chocolate.
Empowering from farmer to chef.
Ideation
Empowering to delight
In the world of gourmet chocolate success is measured by the end product. But there is more to chocolate than meets the eye. This is why we introduced the concept of “chefpreneurs”, which became the centerpiece of Veliche’s rebranding. By highlighting the dual role of the chefs as both artisans and entrepreneurs, we aimed to establish a deeper connection with the audience, helping them to excel in both aspects of their profession.
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Creation
Everything came together deliciously
In addition to shaping their new logo, color palette, and font, we curated a brand manifesto, defined their values, and crafted a compelling value proposition. Alongside these efforts, we organized a captivating photoshoot and produced a compelling film to encapsulate Veliche's essence. We also undertook the design and development of their website and packaging. Witnessing the synergy of these diverse elements within the project was truly fulfilling, highlighting our creative skills and dedication.
Branding Deliverables
Brand values
Brand manifesto
Value proposition
Logo design
Brand guidelines
Web design
Web copywriting
Web development
Brand video
Brand photography
Brochures
Sales decks
Packaging design
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Logo design
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Brand guidelines
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Website design and development
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Product brochure
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Veliche Signature Origins
Activation
The proof is in the chocolate
The rebranding was successfully applied in all communication assets and is still the blueprint for everything Veliche does. It grows and creates a closer connection with Veliche and its audience every day.
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Our imagination at work
Crafting a brand narrative that empowers everyone in the journey, from the farmers to Veliche to the chefs, exceeded all expectations. Both visually and in our messaging, we elevated the Veliche brand to a level that mirrors their support in nurturing the growth of chefpreneurs.
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“We were looking for a partner that exactly understood the challenges that we had. We hit it all right from the get-go with a very nice level of energy together with Norvell Jefferson and our team.”
- Veliche