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Demonstrating a revolutionary anti sleep-apnea technology
Nyxoah - product launch campaign
Genio
Request
Industry: Health
Showcasing a breakthrough in sleep apnea treatment
Nyxoah needed a dynamic and engaging way to present clinical trial data while demonstrating the revolutionary design and functionality of their Genio® system. The goal was to develop an interactive and mobile sales tool that would effectively communicate the benefits of this innovative neurostimulation therapy for Obstructive Sleep Apnea (OSA).
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True north
Turning data into a compelling sales story
While raw clinical data is crucial for building trust, it’s often highly complex and difficult to engage with—especially for broader, non-specialist audiences. The goal was to make both the technology and its supporting data understandable and accessible, translating scientific depth into clear, engaging insights. This would empower a global team to consistently communicate the value of the innovation across diverse healthcare audiences.
Complex data, simplified—showing results that speak for themselves.
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Ideation
An interactive way to demonstrate impact
With the goal of making complex data insightful and accessible, our creative and digital experts focused on how to turn information into a clear and engaging concept. A key challenge was not only simplifying the science, but also finding the right way to visualise the insights behind the data—making patterns, outcomes, and impact easy to grasp.
The team envisioned an interactive scientific storytelling approach that would bring clarity to complexity. By blending simplicity with precision, they laid the foundation for a concept that could resonate across audiences—turning detailed medical data into something both understandable and memorable.
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Creation
Building an intuitive and engaging sales tool
With the concept in place, we moved into production—bringing the vision to life through a dynamic, mobile sales tool that transforms complex clinical data into an intuitive, interactive experience. Rather than relying on static reports or dense charts, we developed a visually engaging app that allows users to explore Nyxoah’s technology through guided walkthroughs, interactive data visualisations, and real-world before-and-after comparisons.
Just like the technology it represents, the tool needed to feel seamless and intelligent. We designed a clear and fluent UI/UX that makes navigation effortless, allowing users to focus on the story, not the interface. By blending product highlights, how-to videos, and outcome-driven storytelling, we turned abstract results into clear, compelling insights—empowering global teams to present Nyxoah’s innovation with confidence and clarity.
Deliverables
Concepting
Wireframes and UX design
Art direction
Animations
App development
Training
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Our imagination at work
By transforming data into an interactive experience, we made complex trial results more engaging, ensuring that Nyxoah’s revolutionary technology is not just understood—but truly experienced.
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“By making an interactive app, we created a more hands-on demonstration, showing how data evolves over time—far more engaging than long PDFs or PowerPoints.”