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Case overview
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A new take on
pharma branding
Sandoz – healthcare branding
Care for
everyone
Request
Industry: Health
It’s all about people
The people who work at Sandoz are far from mainstream; each one truly has their own identity. Based on their existing value proposition and slogan, "Together, Better," they've reached out to Norvell Jefferson to help elevate their branding in the Dutch market.
It was vital to ensure that their core values as a company aligned with a fitting external image — a brand story and visual identity that could demonstrate how they truly make a difference in the pharmaceutical landscape.
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True north
Accessible and affordable to all
Our strategic vision, "Ensuring Accessible Healthcare for All," is founded on the principle that healthcare is a fundamental human right. Sandoz is dedicated to removing barriers that limit access to essential medications, aiming to make healthcare affordable and accessible nationwide.
We tailor our approach to meet diverse health needs, emphasizing collaborative care and community support. This commitment drives our operations and partnerships, ensuring sustainable health solutions and a future where comprehensive healthcare is accessible for everyone.
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Ideation
Diversity unified in care
Our campaign, "zorg voor iedereen," celebrates the belief that true wealth is found in relationships, not material possessions. With slogans like "Samen beter" (Better Together) and "Voor elkaar" (For Each Other), we emphasize healthcare as a communal responsibility, urging collaborative care and mutual support.
By highlighting diversity as a strength, this initiative sets Sandoz apart. We showcase individual stories, reinforcing that our differences empower us to deliver inclusive and affordable care. This approach strengthens our community ties and affirms Sandoz’s commitment to health equity.
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Creation
Care to be different
It's so great when you have a client that dares to do something different for an industry that is so locked. In particular, the big pharma communication all pretty much feels the same with white and blue graphics contrasting with stock images that display warm family values and care.
We didn’t want to change the blue and white but by introducing a bit of Dutch directness and a bit of humor, we made a huge difference. The identity was based on the logo to create playful combinations of words within a font group. A no-nonsense straightforward verbal and visual tone of voice helped stay approachable and fresh. A brand movie was created to launch the new brand of 'Zorg voor Iedereen' (Care for Everybody).
Branding Deliverables
Brand positioning
Brand identity
Brand book
Image bank
Social posts
Brochures
Infographic
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Activation
Bring the buzz in business
The Sandoz story was first brought to life internally and is now buzzing externally through business-to-business channels like LinkedIn. Inspiring the public with the Sandoz values, bold statements, and bites of information.
An extensive content calendar allows Sandoz to pick and play, enabling them to create and communicate content on relevant moments and on a regular base.
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Our imagination at work
Care for everyone exists thanks to the care from everyone involved. By really taking a deep dive together through co-creation and always digging deeper by asking more questions and analysing these answers we found out more then we all anticipated and created something meaningful to all.
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“… really super enthusiastic about the result and help with the internal activation. We think ‘Care for everyone’ really suits us. The images, the film, the story really tell who we are and are distinctive :-) So that's already a success!!!”