Using imagination to touch the hearts and minds of your audience

Molecular You had real science, but no clear way to say so. Norvell Jefferson helped the startup find its place among louder, better-funded competitors running older, single-marker technology, then built the identity to match: a full verbal and visual system, live in an interactive brand guidelines site on Molecular You's own domain.

We lanceerden het nieuwe LVT-merk van Associated Weavers met een onderscheidende identiteit en storytelling rond wonen, waardoor de collectie werd gepositioneerd als een sterke keuze voor dagelijks gebruik.

We ontwikkelden een merk dat klaar was voor Biotalys’ IPO en de lancering van hun product. De nieuwe identiteit positioneerde hen als een speler die de status quo binnen sustainable agri-bio solutions uitdaagt.

De rebrand versterkte het vertrouwen van investeerders en speelde een belangrijke rol in Biotalys’ succesvolle IPO.

We ontwikkelden een nieuwe brand identity en investor narrative die Aphea.Bio positioneerden als een duidelijke speler binnen sustainable agriculture. De rebrand maakte hun verhaal scherper en hielp om belangrijke investeerders aan te trekken.

De rebrand ondersteunde Aphea Bio’s Series C, waarmee €70M werd opgehaald om verdere groei te versnellen.

Norvell Jefferson hielp DS Smith om sustainable packaging toegankelijker en zichtbaarder te maken. Door het unboxing-format opnieuw in te zetten, ontstonden contentervaringen die niet alleen informeerden, maar ook een breder publiek meenamen in de waarde van milieubewustere verpakkingskeuzes.

Cargills Dairy Enteligen-platform brengt geavanceerde agritech-oplossingen samen om landbouwers real-time inzichten en beslissingsondersteuning te bieden. Door expertise op de boerderij te combineren met meerdere databronnen, helpt het platform om productiviteit en winstgevendheid te verbeteren. Het vertaalt complexe data naar bruikbare inzichten en ondersteunt zo duurzamere landbouw.

Voor de introductie van AkoBisc® GO! hielpen we AAK verder te kijken dan traditionele productcommunicatie. Door een technisch ingrediënt te koppelen aan een onderscheidend verhaal ontstond een campagne die nieuwsgierigheid wekte, complexe informatie toegankelijk maakte en het product een herkenbare positie gaf binnen de bakkerijsector.

Voor Cargill ontwikkelden we een ervaring die verder ging dan traditionele sales- en productcommunicatie. Het House of Chocolate nodigde bezoekers uit om de wereld van chocolade actief te verkennen en kennis op een andere manier te ervaren. Door nieuwsgierigheid centraal te stellen ontstond een omgeving die inspiratie, expertise en klantbetrokkenheid met elkaar verbindt.

AAK wilde laten zien dat betere bedrijfsresultaten en duurzame vooruitgang elkaar niet uitsluiten. Door die gedachte centraal te stellen in de merkpositionering ontstond een verhaal dat direct aansloot bij de uitdagingen van klanten. De aanpak gaf AAK een duidelijke en geloofwaardige positie binnen een markt waarin duurzaamheid steeds belangrijker wordt, zonder de focus op prestaties en productkwaliteit te verliezen.

Voor Cargill Cocoa & Chocolate ontwikkelden we een positionering die verder ging dan producteigenschappen en ingrediënten. Door wetenschap en sensorische expertise samen te brengen in één helder verhaal, maakten we zichtbaar waar de organisatie zich in de praktijk mee onderscheidt. Wat begon met de introductie van Big Chunks groeide uit tot een communicatieplatform dat het volledige portfolio ondersteunt en de merkpositie van Cargill versterkt.

In een categorie waarin veel merken dezelfde productclaims maakten, hielpen we Barilla Al Bronzo een eigen positie te claimen. Door het verhaal te bouwen rond chefs en hun gerechten verschoof de aandacht van productspecificaties naar de ervaring op het bord. Zo vertaalden we een technisch voordeel naar een relevant en geloofwaardig verhaal voor professionele keukens.

In de dynamische wereld van biotechnologie stond ApicBio voor een fundamentele keuze. Erkend om hun innovatieve gentherapie-oplossingen, moest het merk evolueren om gelijke tred te houden met hun groei en ambitie. Niet een logowijziging of een nieuwe website, maar een grondige herpositionering van hoe ApicBio zich aan de wereld presenteert. Met een verhaal dat niet alleen hun wetenschappelijke kracht toont, maar ook resoneert bij de mensen die leven met een genetische aandoening.

BD wilde de communicatie rond microbiologische automatisering verbreden en meer nadruk leggen op de impact van diagnostiek op patiëntenzorg. Door technologie te verbinden aan menselijke verhalen ontstond een campagne die de relevantie van laboratoriuminnovatie zichtbaar maakte voor een breder publiek. De nieuwe benadering versterkte de merkpositie van BD en liet zien dat achter iedere technologische vooruitgang uiteindelijk een menselijk verhaal schuilgaat.

Ziphius had advanced science but needed a clearer way to express it. We translated complex RNA technology into a focused visual identity and website that make the story easier to understand, navigate, and experience.

We positioned Kuraray at the forefront by celebrating a new generation of highly skilled dental technicians who bring control, consistency and individuality to their work.

The campaign established Kuraray as the benchmark for precision.

We moved beyond product claims and focused on what Al Bronzo enables in the kitchen. By working with real chefs and their signature dishes, we translated a technical benefit into a sensory experience professionals can see, test, and trust.

We used real patient stories to inspire dermatologists to rethink their psoriasis treatment. Through emotional storytelling, the campaign encouraged a more holistic view of care.

The campaign reshaped perceptions and inspired treatment reconsideration.

We translated complex plant science into a brand that is clear, confident, and ready to scale. By focusing on how the technology works in practice, we created a system that connects scientific credibility with real agricultural value.

We stepped away from traditional tutorials to explore a different idea: what if learning photography starts with learning how to see? By following real photographers in their own world, we revealed how instinct and perspective shape every shot, turning technical know-how into something far more human.

We launched Associated Weavers’ new LVT brand through a distinctive identity and lifestyle-driven storytelling that positioned the collection as a premium choice for everyday living.

OMRON Healthcare had a strong brand story, but lacked consistency in how it showed up. We translated strategy into a clear and usable brand system, making it easy for teams worldwide to apply the brand in everyday communication.

We rethought the traditional camera tutorial by focusing on how people actually learn. By placing viewers inside real moments through a first-person perspective, we turned technical instruction into engaging, easy-to-follow content that shows what the camera can truly do in everyday use.

Instead of showing the final yacht, we created a brand film around the making of it. From shipyard to open sea, the story reveals the craftsmanship and precision behind every Feadship.

Authentic customer testimonial videos for Sakura Finetek, showcasing real pathology stories and human impact through cinematic storytelling. Real people, real impact.

We partnered with IFF to introduce TEXSTAR™ with a bold, disruptive campaign that challenged food manufacturers to rethink texturizing.

The campaign captured attention and positioned IFF as a pioneer in sustainable food innovation.

In creatively positioning Cargill’s plant-based texturizers, we've introduced 'Yummy Gummy'—a playful guide turning technical innovation into an engaging sensory narrative. This imaginative approach enhances customer connection, highlighting Cargill as a leader in sustainable confectionery solutions. The campaign successfully boosted awareness among confectionery manufacturers, accelerating adoption and reinforcing Cargill’s role in shaping a healthier, more indulgent future.

Cargill’s Dairy Enteligen platform unifies advanced agritech solutions to provide farmers with real-time insights and decision-making tools. By combining on-farm expertise with multiple data sources, it enhances productivity and profitability. The platform simplifies complex data into actionable insights, supporting sustainable agriculture. Highlighting real farmer stories, Dairy Enteligen showcases Cargill’s commitment to driving long-term farming success.

Duynie’s upcycled solutions turn agricultural byproducts into valuable resources across industries. By simplifying complex processes, they promote sustainability and productivity, supporting a circular economy. Duynie’s commitment to innovation drives long-term impact in food, pet, and bio-gas sectors.

We created an intuitive, interactive sales tool for Nyxoah that transforms complex clinical trial data into a clear, visual experience—combining storytelling, product demos, and real-world outcomes to help global teams engage and persuade with confidence.

We helped Sandoz redefine its brand around a simple but powerful belief: Care for Everyone. By translating its mission into a distinctive positioning, visual identity and communication platform, we created a brand that feels more human, more accessible and unmistakably different in the pharmaceutical industry.

In.bio.motion's rebrand emphasizes their leadership in precision medicine for breast cancer, focusing on the transformative MAFtest. The rebrand, symbolized by a thoughtful name change, portrays their commitment to personalized care. This shift is visually represented in a new logo and website, promising a future where breast cancer treatment is uniquely tailored to each patient’s needs, enhancing both understanding and outcomes.

We turned irregular heartbeats into music to make AFib awareness more relatable and impactful. Through storytelling, the campaign inspired people to take heart health more seriously.

The global campaign raised awareness and encouraged early detection of AFib.

We blended science with sensory storytelling to reposition Cargill’s entire cocoa and chocolate portfolio as more than just ingredients. 

The campaign captured attention and positioned Cargill as a leader in sensorial chocolate innovation. 

ApicBio has undertaken a significant rebranding initiative, focusing on its pioneering work in the field of gene therapy. This rebranding showcases ApicBio’s dedication to innovation and its mission to provide groundbreaking treatments for genetic diseases. By adopting a new visual language and narrative, ApicBio aims to make its complex science accessible and engaging, ensuring it stands out in a crowded market. This strategic move highlights ApicBio's role as a leader in gene therapy, committed to improving patients' lives with its unique THRIVE™ platform.

Bringing healthcare stakeholders together for an open conversation about tomorrow’s hospital.  The Hospital of the Future experience used immersive tech and storytelling to inspire new thinking.

Experience ADHD from the inside out. Our innovative 'vision flip' approach bridges understanding, bringing those with ADHD and their loved ones closer together. See ADHD through a new lens.

AAK isn't just about top-quality shea and Cocoa Butter Equivalents; it's a brand with a heart for genuine sustainability. Together with Norvell Jefferson, we highlighted the people in the Kolo Nafaso supply chain, showing that when you do good, everyone benefits. Our approach not only told AAK's story but truly amplified their impact, making a lasting difference in their sustainability journey. Dive into a tale of care, community, and real change.

Our strategic approach transformed pandemic discussions into comprehensive, scientifically validated narratives using engaging storytelling and interactive experiences. By developing the "Planet Virus" platform, we combined visuals, animations, and online formats to educate, inspire, and provoke public discussion.

We created a global sustainability campaign positioning DS Smith as a leader in the circular economy. It launched Circular Design Metrics and empowered customers to choose more sustainable packaging.

Active in 37 countries, the campaign reinforced DS Smith’s leadership in circular packaging.

We developed a new brand identity and investor narrative that positioned Aphea.Bio as a leader in sustainable agriculture. The rebrand elevated their story and helped attract key investors.

The rebrand supported Aphea.Bio’s Series C, securing €70M to accelerate growth.

Collaborating with Takeda, we transformed the IBD narrative to engage a younger audience and foster community connections. Through a fresh brand identity and a unique patient portal launch, to create a patient platform that offers something unique and truly valuable, resonating with authenticity and empowering lives affected by IBD.

In this project, we embarked on a creative journey to differentiate the product in a highly competitive market where all products tend to look the same. Our strategy emphasized visually unique content and a captivating narrative to stand out from the crowd. 

We created a brand ready for Biotalys’ IPO and the launch of its groundbreaking product. The new identity positioned them as an innovator challenging the status quo in sustainable agri-bio solutions.

The rebrand ignited investor confidence and played a key role in Biotalys’ successful IPO.

Gerkens Cocoa Powders is on a mission to refresh their image, aiming to solidify their status as a top cocoa brand. This makeover is designed to align with modern values, focusing on sustainability, quality, and ethical practices, all while celebrating Gerkens' rich history in cocoa expertise. The vision was to create a brand that resonates with today's values, showcasing a commitment to good practices, from sustainable sourcing to ethical production and positive community impact. This approach intends to transform Gerkens into a brand recognized not just for superior quality but also for its dedication to making a global difference, leading the cocoa industry towards a more sustainable and ethically responsible future.

We revitalized Veliche’s brand with a refreshed identity and a compelling narrative aimed at professional chocolatiers and pastry chefs.

The rebrand elevated Veliche’s profile and boosted engagement among culinary professionals.

Learning Life-Saving Skills with cardiovascular diseases being the leading cause of death, it is increasingly important to raise awareness and provide information on the use of AEDs.

The Chocolate Experience Centre transforms visitors into chocolate explorers through an immersive journey, offering hands-on learning and innovation opportunities. It empowers them to delve into the world of chocolate, fostering creativity and expertise.

Shaping a new cookie world created visual impact within the existing market, showcasing AAK has a revolutionary product which takes bakery goods into a whole new dimension. The next level of perfectly baked cookies and biscuits.

We challenged Philips, a leader in display manufacturing, to refine their approach in the crowded LED signage market by emphasizing the modularity of their products. Together, we reimagined LED displays not just as screens, but as expansive canvases for creativity. Through our collaborative efforts, we crafted a thoughtful marketing strategy, engaging advertisements, and fresh activations, positioning Philips distinctively in the competitive landscape.

Embracing the synergy between Philips' headphone innovation and the dynamic rhythm of city life, our strategic approach focuses on showcasing the transformative power of music in urban environments.

Johnson & Johnson Vision unified its portfolio under one digital platform, making products and resources easier to access and spotlighting real stories of innovation and global impact.

We partnered with argenx to craft a distinctive brand, rooted in authenticity and simplicity, telling their true and authentic story. This involved logo redesign and a global style guide to ensure brand consistency. Additionally, we developed a new website and produced a brand video. These efforts played a pivotal role in fueling argenx's remarkable journey of growth and success.

Learn about Interfood's shift towards a greener future, evolving after 50 years in the dairy business. They aim to blend this fresh approach with their story, making it clear to everyone inside and outside the company. They're focusing on making a positive impact on people, the planet, and their partners, all while continuing to grow. Interfood is mixing its rich history with new goals, moving from just trading to providing innovative, sustainable solutions. This new chapter, with its special way of showing things, not only celebrates their past but also shows their dedication to a sustainable future, where doing good and doing well go hand in hand.

We helped Sedna introduce the first premium carpet collection made from recycled fishing nets. Through cinematic storytelling and bold branding, we brought their sustainability mission to life.

The launch of the first recycled fishing-net carpet secured strong point-of-sale presence.

Explore Sysmex’s innovative AR sales app showcasing advanced haematology and urinalysis diagnostics. Intuitive navigation, interactive simulations, and dynamic visual storytelling simplify complex technologies, enabling impactful, real-time product demonstrations and boosting customer engagement.