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Download the 2025 B2B Marketing Trends Report

In today’s rapidly evolving B2B landscape, marketers face a unique set of challenges and opportunities. The rise of AI technologies in B2B marketing, coupled with shifting economic conditions and evolving customer expectations, demands a new approach to marketing - one that is agile, adaptable, and human-centric.

This report, based on our latest survey of B2B marketers, delves into the key B2B marketing trends shaping the industry in 2025. From the strategic imperative of brand building to the responsible implementation of AI in B2B marketing, we explore the B2B marketing strategies and tactics that will define success in this dynamic environment.

Our findings reveal a clear shift towards a more holistic and integrated approach to B2B marketing in 2025. This involves building strong brands, creating valuable B2B content marketing, leveraging the power of B2B video marketing, embracing experiential marketing, and strategically integrating AI while maintaining human oversight.

Join us as we explore the key insights and actionable strategies that will empower B2B marketers to thrive in 2025 and beyond.

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About the survey

We've conducted this survey amongst clients (n=214) and B2B marketers in North America & Europe. Our respondents represent a diverse range of industries, including:

Technology (26.5%) - Healthcare (20.6%) - Food (19.7%) - AgriFood (12.4%) - Other Industries (20.8%)

This survey provides a comprehensive view of B2B marketing challenges and opportunities in 2025, drawing insights from diverse sectors to highlight key priorities and B2B marketing trends 2025.   

With multiple-choice responses ensuring strong participation and higher percentages, the findings emphasize what B2B marketers value and the strategies shaping the industry's future. These results form a foundation for actionable insights and informed decisions.

Table of contents

01

B2B Marketing Trend Report 2025 - Chapter 01

02

B2B Marketing Trend Report 2025 - Chapter 02

03

B2B Marketing Trend Report 2025 - Chapter 03

04

B2B Marketing Trend Report 2025 - Chapter 04

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B2B Marketing Trend Report 2025 - Chapter 05

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B2B Marketing Trend Report 2025 - Chapter 06

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B2B Marketing Trend Report 2025 - Chapter 07

01

B2B Marketing Trend Report 2025 - Chapter 01

02

B2B Marketing Trend Report 2025 - Chapter 02

03

B2B Marketing Trend Report 2025 - Chapter 03

04

B2B Marketing Trend Report 2025 - Chapter 04

05

B2B Marketing Trend Report 2025 - Chapter 05

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B2B Marketing Trend Report 2025 - Chapter 06

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B2B Marketing Trend Report 2025 - Chapter 07

Download the 
2025 B2B Marketing 
Trends Report