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B2B Marketing Trends Report 2024
All the latest benchmarks, budget insights and trends
- Learn how marketing budget
allocation will change in 2024 - Get insights into your fellow
marketers’ perspectives on using AI - Explore how other B2B marketers
are mastering content strategies - Discover the marketing tactics
reshaping B2B
Download the 2024 B2B Marketing Trends Report
2024 B2B marketing
trend report
In our survey, we looked at the latest trends in B2B marketing and what’s expected in the future. Marketing has become more complex, especially since the pandemic in 2020 accelerated how much we rely on digital tools and AI.
Marketing teams are still adapting to this new digital world. They face ongoing challenges like collaborating effectively with sales teams, excelling at SEO, and establishing a robust social media presence. They’re also striving to make marketing more personalized and tell stories that truly resonate with people.
All of this is occurring during challenging economic times, often with limited budgets. It’s challenging for marketers to retain their top talent. In these difficult times, it’s incredibly beneficial for B2B brands to have strong partners like agencies to guide them.
This trend report was intended to use survey insights to represent the industry’s voice and provide inspiration and insights. This, in turn, could hopefully encourage you to develop better ways to ultimately build stronger brands through innovative marketing.
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About the survey
We’ve conducted this survey amongst clients (n=134) and B2B marketers in North America & Europe. Across different industries, ranging from health and pharma to food industrials, kickstarters, scale-ups, and sustainability initiatives.
The ambition was to take a broad perspective to capture a wide range of responses and highlight the priorities among respondents. This allows us to showcase what they consider important and draw conclusions based on their feedback.
Throughout the survey, multiple-choice answers have been used, resulting in higher percentages for each question’s outcome. This emphasizes the significance of the responses, reflected in the elevated percentages.
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For almost 20 years, our customers in Food, Health and Tech have been benefitting from our expertise in brand building and storytelling. And now you can too!
Check out some of our most recent work, learn more about our strategic methods & workshops and discover how we can apply our imagination to your needs.