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Recruitment rebrand: The point of human talent
Clear Point - branding
Request
Redefining market perception
Clear.Point aimed to shift from a traditional staffing firm to a trusted talent partner. They needed a brand that reflected their ambition and engaged both businesses and job seekers. Our challenge was to create a purposeful, clear brand that captured this duality while maintaining their existing name.
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True north
Identifying perfect alignment of skills, values, and aspirations
At the heart of Clear.Point’s ambition lies a simple yet powerful idea: success happens at the intersection of thriving businesses and fulfilling careers. Our approach focused on positioning Clear.Point as the vital connection point, where businesses find the talent, they need to grow, and professionals discover opportunities that elevate their careers.
It’s not just about filling roles; it’s about creating the perfect alignment of skills, values, and aspirations. By focusing on this sweet spot of mutual success, we brought Clear.Point’s dual mission to life—helping businesses and talent achieve more, together.
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Ideation
Crafting and revealing The Point of Human Talent
At the core of Clear.Point’s rebrand is the period—a symbol of alignment and clarity. It marks the intersection where talent and business converge, creating mutual success. More than a design element, it reflects Clear.Point’s confident point of view on talent, industry trends, and the value of meaningful connections. The period is both a visual anchor and a statement of purpose, representing Clear.Point’s role as a connector and leader. It embodies their consultative approach and commitment to driving impact for businesses and careers alike.
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Creation
Bringing Clear.Point to life
The new Clear.Point brand shines brightest on its newly designed website, a clear and intuitive platform that tailors its messaging and user experience to both client and talent audiences. By articulating the brand’s story in a way that resonates with each group, the site serves as a powerful expression of Clear.Point’s promise to connect and create impact.
The brand also thrives on LinkedIn, where thoughtful leadership content builds authority and deepens connections with a growing network of clients and talent. From exhibitions and presentations to marketing materials, business cards, and SEO strategy, every element ensures the brand remains cohesive and connected at every touchpoint.
Deliverables
Website design
Website development
Brand strategy
Visual identity
Content strategy
Marketing materials
Exhibition and event collateral
SEO strategy
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Our imagination at work
By redefining Clear.Point’s brand as a confident, authoritative force in recruitment, we built an identity that speaks to both companies and professionals—ensuring alignment, clarity, and long-term success.
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“Our new brand isn’t just a visual refresh—it’s a true representation of our mission to connect businesses with talent in a way that drives real impact.”