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Innovation with a human face
Johnson & Johnson Innovation - website & film platform
Request
Building a rich innovation platform
Johnson & Johnson Innovation asked Norvell Jefferson to support the integration of four new entities into their growing global platform. The objective was not only to design and develop a responsive website, but to create a rich content ecosystem that reflects their role in advancing healthcare innovation worldwide. The platform needed to be strategic, credible and human.
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True north
Innovation is driven by people
At the heart of Johnson & Johnson Innovation lies partnership. Breakthroughs happen when entrepreneurs, scientists and partners work together to turn bold ideas into real healthcare solutions.
We positioned the platform around this human dimension of innovation. Beyond research and data, it is about ambition, courage and collaboration. By giving innovation a face and a voice, we strengthened the emotional connection to the brand.
Behind every breakthrough stands a bold idea.
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Ideation
From strategy to storytelling
We developed a clear digital strategy that aligned structure, messaging and visual identity. The website became more than an information hub — it became a storytelling platform.
To support this, we created a broad content series featuring entrepreneurs, researchers and partner organisations. The films form a rich narrative ecosystem around innovation, collaboration and impact.
Creation
A complete content and digital ecosystem
We delivered a fully responsive website with strong visual hierarchy, full-screen imagery and integrated video storytelling.
Beyond web design and development, we produced an extensive series of films, animations, photography and written content. These included partner documentaries, testimonial films and innovation stories across multiple regions. The three featured films below represent only part of the broader film production created for Johnson & Johnson Innovation.
In addition, we supported initiatives such as the Africa Innovation Challenge, creating dedicated communication assets to drive engagement and entrepreneurship in emerging markets.
Deliverables
Strategy
Website design
Website development
Films
Animations
Photography
Promotion support
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Merus: A Johnson & Johnson Innovation partner video where Merus Biopharmaceuticals talks about their work to help treat various forms of cancer.
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James Cook University: A Johnson & Johnson Innovation partner video where James Cook University helps to address inflammatory diseases.
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Second Genome: A Johnson & Johnson Innovation partner video about Second Genome helping to unlock the full potential of the microbiome.
Our imagination at work
We transformed a complex innovation network into a clear and human story — showing that strategy, technology and storytelling can work seamlessly together.
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“We didn’t just build a website. We built a living platform where innovation stories continue to grow.”