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Empowering scientific storytelling
LivaNova - digital sales tool
VNS
Therapy
Request
Helping sales teams explain VNS Therapy with clarity and impact
LivaNova needed a way to better support its sales force in engaging with physicians and healthcare professionals. The goal was to raise awareness, build trust, and clearly communicate the scientific and emotional value of VNS Therapy. This meant creating a digital tool that could combine accurate, research-based information with emotionally resonant storytelling—while remaining intuitive and easy to use in real-time conversations.
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True north
Blending science and emotion in one seamless tool
VNS Therapy is a scientifically complex treatment, but its real value lies in its impact on patients’ lives. Our strategic approach focused on translating clinical evidence into a story that healthcare professionals can connect with—one that’s grounded in data but shaped by human experience. By combining detailed medical information with engaging animations and interactive storytelling, we created a sales tool that educates, reassures, and connects.
Equip your sales team to inform, engage and inspire.
Ideation
Making complex science easy to share
We developed a content strategy that combines animated sequences showing the effects of seizures with structured, data-backed messaging about VNS Therapy. The concept focused on creating clear entry points for sales conversations—giving reps a tool that helps them explain not only how VNS works, but also the social and emotional impact of the therapy. Each section was carefully designed to transition smoothly from scientific explanation to human relevance.
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Creation
A full-featured tool designed for real conversations
Our team delivered the full package: concepting, visual design, copywriting, photography, film, and both 2D and 3D animation. These came together in a sleek, intuitive app—developed for Showpad—that allows sales representatives to confidently present both technical and emotional aspects of VNS Therapy. Animations demonstrate seizure effects, while interactive components allow reps to dive deeper into specific clinical benefits, creating a more personalised and effective sales conversation.
Deliverables
Concepting
Design
Copy
Photography
Film
2D and 3D animations
App development for Showpad
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Activation
Boosting sales effectiveness across touchpoints
Once deployed, the tool immediately improved how reps could communicate complex information in a structured, engaging way. The Showpad integration meant content was accessible and flexible in various sales settings, from on-site meetings to virtual calls. The result was more confident presentations, better understanding among HCPs, and stronger positioning for VNS Therapy.
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Our imagination at work
By combining education and empathy in one platform, we created a tool that turns data into dialogue—and helps sales teams truly connect with healthcare professionals.
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“Quality is key to what we do. This tool not only supports our reps—it helps them tell a clearer, more human story about VNS Therapy and the value it brings to patients.”