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The start of a unified, human-centric brand
Omron - healthcare rebranding
Global brand
redesign
Request
Industry: Medtech
From story to consistent brand expression
OMRON Healthcare had already defined a clear brand story. The challenge was making it visible and consistent across markets. While the message was in place, the visual expression lacked alignment and impact. They needed a brand system that works globally across teams, channels, and platforms. Not just something that looks better, but something people can actually use.
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True north
Deep dive into brand essence
We started by understanding how the brand is experienced internally. Through interviews and co-creation sessions, we explored how employees across regions and roles interpret the brand and apply it in their daily work. This revealed where the story was clear, and where it lost consistency in execution. These insights gave us a solid foundation to translate strategy into a visual and verbal system that works in practice. Not just as guidelines, but as a tool teams can use across markets and channels. The goal was simple: make the brand easy to recognize and easy to use, so it becomes part of everyday decision-making.
From genuine stories to vivid visuals, OMRON's essence shines.
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Ideation
From essence to brand blueprint
We translated these insights into a clear and usable brand system. The focus was not just on aesthetics, but on defining design principles and guidelines that reflect the brand and can be applied consistently across markets and touchpoints.
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Creation
Crafting a global brand's handbook
We developed a clear and structured brand system that brings everything together. From logo usage and design templates to copy guidelines, every element was defined to ensure consistency across all communication.
The result is a comprehensive brand book that makes the brand easy to apply in practice. It gives teams the clarity and flexibility needed to create consistent, high-quality communication across markets and channels.
Deliverables
OMRON corporate restyling
Brand book
Logo treatmens
Photography and video guidelines
Copy guidelines
Social templates
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Activation
Implementing the vision
This new direction was more than a rebrand; it was a beacon for OMRON Healthcare's future endeavours. As the brand story unfurled, it began to unify the company's approach, infusing renewed vigour in their communication across countries and channels.
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Our imagination at work
In an era where brands often get lost in translation, we anchored OMRON Healthcare's story – one that is universally human and unmistakably theirs. Norvell Jefferson played a pivotal role in elevating the brand to higher professional standards within the healthcare landscape. While keeping an astute focus on crafting guidelines that empower storytelling, we ensured these directives amplify rather than limit, allowing for a narrative that not only upholds OMRON's reputation but also strengthens its position.
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“As Omron faced the big transition to e-commerce they trusted us to bring this evolution to life in their brand as well. We created a cleaner, more digitally driven brand that still felt human and caring.”