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A clear identity for complex science
Ziphius - rebranding and website
RNA
innovation
Request
Building a credible biotech brand from the ground up
Ziphius needed a full rebrand to match the depth and ambition of its science. As a biotech company working with self-amplifying RNA and lipid nanoparticle technologies, the challenge was to make this complexity understandable without losing precision. The project included the full brand identity, messaging framework, brand guidelines, and the design and development of a new website, creating a clear and coherent brand that can support growth and communication at every level.
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True north
Making deep science clear and credible
Ziphius operates in a field where complexity is high and clarity is rare. The challenge was not just to explain the science, but to make it understandable without losing credibility. We focused on bringing their work closer to the surface. Not by simplifying the science itself, but by structuring it in a way that makes it easier to follow, navigate, and trust.
A deeper science story, made clear and compelling.
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Ideation
A brand built around depth and momentum
The name Ziphius, inspired by a deep-diving whale, became the foundation of the concept. Known for its ability to dive deeper and longer than most species, it reflects a company that goes beneath the surface to unlock what others cannot. We used this idea to shape a brand that is focused, precise, and directional. Not loud or generic, but built around depth, discovery, and forward movement.
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Creation
From identity system to digital platform
We developed a full brand system that brings structure to a complex story. From identity and messaging to guidelines and website, every element was designed to make the science easier to understand and apply.
The website plays a central role, translating Ziphius’ technology into a clear, navigable experience. It connects their platform, capabilities, and therapeutic focus into one coherent story.
Deliverables
Total rebrand
Brand messaging
Brand guidelines
Website design
Website development
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Our imagination at work
We didn’t simplify the science. We made it easier to understand. By giving structure to complexity, we turned deep RNA innovation into a clear and credible brand.
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“The new brand and website help us clearly communicate our science, ambition and identity as a next-generation RNA company.”