INSIGHTS BY NORVELL JEFFERSON
Using imagination to touch hearts and minds
Fi Europe 2024: Trends shaping the future of food marketing
Fi Europe 2024 highlighted trends shaping the food industry, focusing on taste-driven innovation, functional foods, and cross-sector collaborations. Key themes included transforming technical solutions into sensory experiences, fostering meaningful connections through interactive booths, and combining health benefits with great taste. The event emphasized storytelling, thought leadership, and partnerships as critical for addressing challenges and driving progress in food marketing.
EuroTier 2024: Marketing trends in AgriFood and Animal Farming
EuroTier 2024 showcased innovations in agritech, animal farming, and sustainability, emphasizing trust-building storytelling, experiential marketing, data-backed sustainability efforts, personalization, and digital engagement. It highlighted the industry's shift towards authentic, immersive, and solution-driven strategies to foster deeper connections and address evolving customer expectations. For actionable insights, explore the detailed EuroTier 2024 whitepaper.
Marketing & sustainability: How to get it right?
In today’s market, conscious consumer behavior is leading to more and more deliberate purchasing decisions. Companies are increasingly prioritizing sustainability, not just to meet their customers’ demands but also to grow and potentially become leaders in an environmentally aware world.
As a creative marketing agency, we are deeply involved in sustainability discussions with our clients. With this article, we aim to highlight the benefits and pitfalls, discuss setting the right goals, and offer guidance on how to communicate them effectively. Let’s discuss how to start making a real impact and whether there is a finish line if you’re doing it right.
Top 25 Sustainability Marketing Agencies of 2026
The Top 25 Sustainability Marketing Agencies of 2026 highlights the foremost specialists in sustainability branding and communication who turn environmental commitment into compelling narratives. Spanning campaigns from ESG storytelling and circular-economy positioning to impact-driven brand launches, these agencies excel at engaging consumers, investors and stakeholders alike. Together, they are transforming how sustainability brands communicate purpose, build accountability and drive meaningful change worldwide.
Top 25 Best Agencies In Canada Of 2026
Top 25 Best Agencies in Canada of 2026 showcases the country’s most accomplished creative and strategic partners shaping standout brands across industries. From integrated campaigns and brand strategy to digital experiences and market expansion support, these agencies excel at helping organisations connect with audiences and drive measurable results. Together, they are redefining Canadian marketing and creative excellence — culturally attuned, strategically sharp and built for growth at home and abroad.
Top 25 B2B Marketing Agencies of 2026
The Top 25 B2B Marketing Agencies of 2026 spotlights the standout B2B specialists who turn complex offerings into clear, convincing value. From demand generation and ABM programmes to brand strategy, content and product launches, these agencies excel at engaging buying committees, enabling sales teams and building long-term growth. Together, they are reshaping how B2B brands communicate expertise, prove impact and win trust across competitive markets.
Top 10 Best Agriculture Marketing Agencies in USA of 2026
Top 10 Best Agriculture Marketing Agencies in the USA of 2026 highlights the leading specialists who turn agricultural insight into impactful brand stories and growth strategies. From precision-ag and farm-to-market campaigns to supply-chain positioning and stakeholder engagement, these agencies excel at connecting agribusinesses, growers and rural communities alike. Together, they are redefining how agricultural brands communicate value, build trust and drive measurable impact across the U.S. food and farming landscape.