Case overview
Afib awareness campaign
Next Case Group

See clearly. Live fully.

Rodenstock - product campaign

B.I.G. Exact™
Sensitive

Request
Industry: Medtech

Introducing a new generation of personalised lenses

Rodenstock wanted to introduce B.I.G. Exact™ Sensitive lenses with a campaign that translates advanced biometric technology into a clear consumer story. The challenge was to communicate how lenses built from individual eye data improve everyday life, while supporting both opticians and consumers with a complete set of campaign assets.

Rodenstock - B.I.G. Exact Sensitive - Campaign visual

True north

Vision designed uniquely for you

We positioned B.I.G. Exact™ Sensitive as a breakthrough in personalised vision care. By combining biometric eye measurements with insights into how the brain processes visual information, the lenses deliver vision that feels natural and effortless from the very first moment. The campaign connects this technological innovation with an emotional promise: clearer vision enables people to fully engage with life’s everyday moments.

Sharper vision unlocks richer everyday moments.

Rodenstock - B.I.G. Exact Sensitive - Campaign visual

Ideation

Showing life through clearer eyes

Instead of focusing purely on technology, we built the campaign around the emotional value of better vision. Everyday life became the stage where clarity makes a difference: family moments, small details and shared experiences. Through lifestyle storytelling we translated the product promise into something relatable, showing how personalised lenses help people see the world more naturally and confidently.

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Creation

A complete visual world around personalised vision

We developed a full visual campaign including a lifestyle photoshoot, hero key visuals and a series of films. The photography captured authentic everyday moments that illustrate the emotional benefit of clearer vision, while technical visuals explained the science behind Rodenstock’s biometric technology. Together with campaign films, these assets formed the visual foundation for a wide range of print, digital and retail communication materials.

Deliverables

Concept development
Photography
Videos and animations
Key visuals
Print materials
Social strategy & digital assets
Booth design
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Rodenstock - B.I.G. Exact Sensitive - Campaign visual
Rodenstock - B.I.G. Exact Sensitive - Campaign visual
Rodenstock - B.I.G. Exact Sensitive - Campaign visual
Rodenstock - B.I.G. Exact Sensitive - Print materials
Rodenstock - B.I.G. Exact Sensitive - Booth

Activation

A campaign across digital, retail and professional channels

The campaign rolled out across B2B and B2C channels following a SEE–THINK–DO approach. Emotional film vignettes and lifestyle visuals created awareness, while longer films explained the technology and fitting experience. Key visuals, brochures, POS materials, trade ads, newsletters, web banners and social media assets ensured the story reached both opticians and consumers consistently across all touchpoints.

Rodenstock - B.I.G. Exact Sensitive - Social media posts

Our imagination at work

By translating complex biometric technology into relatable everyday moments, we turned innovation into a story people can truly see and feel.

Rodenstock - B.I.G. Exact Sensitive - Campaign visual

“This campaign shows how Rodenstock technology transforms everyday vision into something effortless, natural and uniquely personal.”