Video file
CASES
Using imagination to touch the hearts and minds of your audience
Molecular You - A new brand in a crowded space
Molecular You had real science, but no clear way to say so. Norvell Jefferson helped the startup find its place among louder, better-funded competitors running older, single-marker technology, then built the identity to match: a full verbal and visual system, live in an interactive brand guidelines site on Molecular You's own domain.
Rodenstock - Where technology meets everyday life
We turned advanced biometric technology into a story people can relate to. By focusing on everyday moments, we showed how personalised vision improves how people see, feel, and engage with the world around them.
Video file
Hologic - From insight to action
Hologic - From insight to action
We positioned Hologic as a forward-looking partner by showing how laboratories can anticipate change and act with confidence in an evolving diagnostic landscape.
The campaign reinforced Hologic’s leadership in guiding labs toward the future of diagnostics.
OMRON - Designing a brand people can actually use
OMRON Healthcare had a strong brand story, but lacked consistency in how it showed up. We translated strategy into a clear and usable brand system, making it easy for teams worldwide to apply the brand in everyday communication.
Sakura Finetek - Real stories, real impact.
Authentic customer testimonial videos for Sakura Finetek, showcasing real pathology stories and human impact through cinematic storytelling. Real people, real impact.
Nyxoah - demonstrating clinical trial data
We created an intuitive, interactive sales tool for Nyxoah that transforms complex clinical trial data into a clear, visual experience—combining storytelling, product demos, and real-world outcomes to help global teams engage and persuade with confidence.
In.bio.motion – Rebranding a revolution in breast cancer diagnostics
In.bio.motion's rebrand emphasizes their leadership in precision medicine for breast cancer, focusing on the transformative MAFtest. The rebrand, symbolized by a thoughtful name change, portrays their commitment to personalized care. This shift is visually represented in a new logo and website, promising a future where breast cancer treatment is uniquely tailored to each patient’s needs, enhancing both understanding and outcomes.
OMRON - Turning AFib Awareness into action
We turned irregular heartbeats into music to make AFib awareness more relatable and impactful. Through storytelling, the campaign inspired people to take heart health more seriously.
The global campaign raised awareness and encouraged early detection of AFib.
Sakura: Making lab automation more human
We launched S.A.R.A., turning a technical innovation into a relatable story with a human touch. Through storytelling, the campaign built trust and connected Sakura with lab professionals.
The launch made S.A.R.A. a memorable innovation in pathology labs.
The Hospital of the Future: Stakeholders in Dialogue
Bringing healthcare stakeholders together for an open conversation about tomorrow’s hospital. The Hospital of the Future experience used immersive tech and storytelling to inspire new thinking.
Sakura Bridge - Bringing human and technology together
Sakura Finetek introduces "Sakura Bridge," a service program that enhances the synergy between advanced histopathology technology and user expertise. It symbolizes seamless technology integration, fostering partnerships for operational excellence and highlighting the power of collaboration and empowerment.
BD - Redefining microbiology through storytelling
We helped BD move from technical product marketing to emotionally engaging storytelling. The campaign made automation relatable and strengthened BD’s role in diagnostic innovation.
The campaign boosted BD’s visibility and reinforced its leadership in microbiology.
Stryker - raising AED awareness
Learning Life-Saving Skills with cardiovascular diseases being the leading cause of death, it is increasingly important to raise awareness and provide information on the use of AEDs.
Livanova - Transforming cardiac surgery innovation
We launched a campaign showcasing LivaNova’s Essenz Perfusion System and its role in advancing cardiac surgery. Through bold storytelling, we highlighted their innovation and strengthened brand recognition.
The campaign reinforced LivaNova’s leadership and drove growth in innovation.
Sysmex - Showcasing advanced haematology
Explore Sysmex’s innovative AR sales app showcasing advanced haematology and urinalysis diagnostics. Intuitive navigation, interactive simulations, and dynamic visual storytelling simplify complex technologies, enabling impactful, real-time product demonstrations and boosting customer engagement.