INSIGHTS BY NORVELL JEFFERSON
Using imagination to touch hearts and minds

What are the B2B marketing trends for 2025?
B2B marketing in 2025 is shaped by challenges like economic uncertainty, budget constraints, and the need for authenticity. Success hinges on adaptability, efficiency, and leveraging technology such as AI. Building strong brands, producing proof-driven content, embracing personalization, and utilizing video are key strategies. Social media, experiential marketing, and balancing AI with human creativity offer opportunities to engage audiences and drive growth. For a more in-depth exploration of these trends, you can read the full article.
Fi Europe 2024: Trends shaping the future of food marketing
Fi Europe 2024 highlighted trends shaping the food industry, focusing on taste-driven innovation, functional foods, and cross-sector collaborations. Key themes included transforming technical solutions into sensory experiences, fostering meaningful connections through interactive booths, and combining health benefits with great taste. The event emphasized storytelling, thought leadership, and partnerships as critical for addressing challenges and driving progress in food marketing.
Marketing in a recession: navigating through uncertainty with confidence
Amidst economic downturns, companies like Peloton capitalized on the home fitness wave, Hyundai offered job loss protection to car buyers, IBM pivoted to value-centric solutions, and McDonald's marketed affordable comfort food, all leading to remarkable growth. These strategies highlight how bold marketing and market insight can transform challenges into opportunities, setting companies on the path to leadership in their respective industries.