CASES

Using imagination to touch the hearts and minds of your audience

Case focus

Sandoz – redefining pharma branding

We transformed Sandoz’s approach to healthcare branding with a bold campaign that highlights care for everyone. Through co-creation and a deep understanding of Sandoz's ethos, we introduced a unique narrative that distinguishes Sandoz in a traditionally uniform industry. Discover how we made a difference with our innovative strategies and creative deliverables.

In.bio.motion – Rebranding a revolution in breast cancer diagnostics

In.bio.motion's rebrand emphasizes their leadership in precision medicine for breast cancer, focusing on the transformative MAFtest. The rebrand, symbolized by a thoughtful name change, portrays their commitment to personalized care. This shift is visually represented in a new logo and website, promising a future where breast cancer treatment is uniquely tailored to each patient’s needs, enhancing both understanding and outcomes.

ApicBio - Healthcare branding for a biotech start-up

ApicBio has undertaken a significant rebranding initiative, focusing on its pioneering work in the field of gene therapy. This rebranding showcases ApicBio’s dedication to innovation and its mission to provide groundbreaking treatments for genetic diseases. By adopting a new visual language and narrative, ApicBio aims to make its complex science accessible and engaging, ensuring it stands out in a crowded market. This strategic move highlights ApicBio's role as a leader in gene therapy, committed to improving patients' lives with its unique THRIVE™ platform.

Gerkens - Goodness Guaranteed

Gerkens Cocoa Powders is on a mission to refresh their image, aiming to solidify their status as a top cocoa brand. This makeover is designed to align with modern values, focusing on sustainability, quality, and ethical practices, all while celebrating Gerkens' rich history in cocoa expertise. The vision was to create a brand that resonates with today's values, showcasing a commitment to good practices, from sustainable sourcing to ethical production and positive community impact. This approach intends to transform Gerkens into a brand recognized not just for superior quality but also for its dedication to making a global difference, leading the cocoa industry towards a more sustainable and ethically responsible future.

Livanova - Transforming cardiac surgery innovation

We launched a campaign showcasing LivaNova’s Essenz Perfusion System and its role in advancing cardiac surgery. Through bold storytelling, we highlighted their innovation and strengthened brand recognition.

The campaign reinforced LivaNova’s leadership and drove growth in innovation.

argenx - rebranding a rising global player

We partnered with argenx to craft a distinctive brand, rooted in authenticity and simplicity, telling their true and authentic story. This involved logo redesign and a global style guide to ensure brand consistency. Additionally, we developed a new website and produced a brand video. These efforts played a pivotal role in fueling argenx's remarkable journey of growth and success.

Interfood - evolving their brand image

Learn about Interfood's shift towards a greener future, evolving after 50 years in the dairy business. They aim to blend this fresh approach with their story, making it clear to everyone inside and outside the company. They're focusing on making a positive impact on people, the planet, and their partners, all while continuing to grow. Interfood is mixing its rich history with new goals, moving from just trading to providing innovative, sustainable solutions. This new chapter, with its special way of showing things, not only celebrates their past but also shows their dedication to a sustainable future, where doing good and doing well go hand in hand.