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CASES
Using imagination to touch the hearts and minds of your audience
Molecular You - A new brand in a crowded space
Molecular You had real science, but no clear way to say so. Norvell Jefferson helped the startup find its place among louder, better-funded competitors running older, single-marker technology, then built the identity to match: a full verbal and visual system, live in an interactive brand guidelines site on Molecular You's own domain.
Ziphius - Making science work through design
Ziphius had advanced science but needed a clearer way to express it. We translated complex RNA technology into a focused visual identity and website that make the story easier to understand, navigate, and experience.
Elicit Plant - Making plant science work commercially
We translated complex plant science into a brand that is clear, confident, and ready to scale. By focusing on how the technology works in practice, we created a system that connects scientific credibility with real agricultural value.
Associated Weavers - Turning flooring into a lifestyle brand
We launched Associated Weavers’ new LVT brand through a distinctive identity and lifestyle-driven storytelling that positioned the collection as a premium choice for everyday living.
OMRON - Designing a brand people can actually use
OMRON Healthcare had a strong brand story, but lacked consistency in how it showed up. We translated strategy into a clear and usable brand system, making it easy for teams worldwide to apply the brand in everyday communication.
Sandoz – Making Pharma More Human
We helped Sandoz redefine its brand around a simple but powerful belief: Care for Everyone. By translating its mission into a distinctive positioning, visual identity and communication platform, we created a brand that feels more human, more accessible and unmistakably different in the pharmaceutical industry.
Decos – Branding, Storytelling, and a Website Built to Connect
Decos unified its diverse brands under a bold new identity, strengthening its global reputation as a leader in digital innovation for government, healthcare, and education.
In.bio.motion – Rebranding a revolution in breast cancer diagnostics
In.bio.motion's rebrand emphasizes their leadership in precision medicine for breast cancer, focusing on the transformative MAFtest. The rebrand, symbolized by a thoughtful name change, portrays their commitment to personalized care. This shift is visually represented in a new logo and website, promising a future where breast cancer treatment is uniquely tailored to each patient’s needs, enhancing both understanding and outcomes.
ApicBio - Healthcare branding for a biotech start-up
ApicBio has undertaken a significant rebranding initiative, focusing on its pioneering work in the field of gene therapy. This rebranding showcases ApicBio’s dedication to innovation and its mission to provide groundbreaking treatments for genetic diseases. By adopting a new visual language and narrative, ApicBio aims to make its complex science accessible and engaging, ensuring it stands out in a crowded market. This strategic move highlights ApicBio's role as a leader in gene therapy, committed to improving patients' lives with its unique THRIVE™ platform.
Stahl Reimagined: Purpose-Driven B2B Branding in Action
Stahl’s rebrand increased relevance, credibility, and opportunity in a changing marketplace by aligning their identity with innovation and sustainability.
Aphea.Bio - Rebranding to attract €70M
We developed a new brand identity and investor narrative that positioned Aphea.Bio as a leader in sustainable agriculture. The rebrand elevated their story and helped attract key investors.
The rebrand supported Aphea.Bio’s Series C, securing €70M to accelerate growth.
Sakura Bridge - Bringing human and technology together
Sakura Finetek introduces "Sakura Bridge," a service program that enhances the synergy between advanced histopathology technology and user expertise. It symbolizes seamless technology integration, fostering partnerships for operational excellence and highlighting the power of collaboration and empowerment.
Pfizer - Bringing Healthcare Stories to Patients
With Pfizer, we reimagined healthcare storytelling—humanizing content for consumers and professionals through evocative videos and imagery. The new Pfizer.nl combines modern design with emotional stories that connect and inspire.
Biotalys - Reinventing food protection
We created a brand ready for Biotalys’ IPO and the launch of its groundbreaking product. The new identity positioned them as an innovator challenging the status quo in sustainable agri-bio solutions.
The rebrand ignited investor confidence and played a key role in Biotalys’ successful IPO.
Gerkens - Goodness Guaranteed
Gerkens Cocoa Powders is on a mission to refresh their image, aiming to solidify their status as a top cocoa brand. This makeover is designed to align with modern values, focusing on sustainability, quality, and ethical practices, all while celebrating Gerkens' rich history in cocoa expertise. The vision was to create a brand that resonates with today's values, showcasing a commitment to good practices, from sustainable sourcing to ethical production and positive community impact. This approach intends to transform Gerkens into a brand recognized not just for superior quality but also for its dedication to making a global difference, leading the cocoa industry towards a more sustainable and ethically responsible future.
Veliche - crafting a new branding
We revitalized Veliche’s brand with a refreshed identity and a compelling narrative aimed at professional chocolatiers and pastry chefs.
The rebrand elevated Veliche’s profile and boosted engagement among culinary professionals.
Livanova - Transforming cardiac surgery innovation
We launched a campaign showcasing LivaNova’s Essenz Perfusion System and its role in advancing cardiac surgery. Through bold storytelling, we highlighted their innovation and strengthened brand recognition.
The campaign reinforced LivaNova’s leadership and drove growth in innovation.
argenx - rebranding a rising global player
We partnered with argenx to craft a distinctive brand, rooted in authenticity and simplicity, telling their true and authentic story. This involved logo redesign and a global style guide to ensure brand consistency. Additionally, we developed a new website and produced a brand video. These efforts played a pivotal role in fueling argenx's remarkable journey of growth and success.
Interfood - evolving their brand image
Learn about Interfood's shift towards a greener future, evolving after 50 years in the dairy business. They aim to blend this fresh approach with their story, making it clear to everyone inside and outside the company. They're focusing on making a positive impact on people, the planet, and their partners, all while continuing to grow. Interfood is mixing its rich history with new goals, moving from just trading to providing innovative, sustainable solutions. This new chapter, with its special way of showing things, not only celebrates their past but also shows their dedication to a sustainable future, where doing good and doing well go hand in hand.