AAK isn't just about top-quality shea and Cocoa Butter Equivalents; it's a brand with a heart for genuine sustainability. Together with Norvell Jefferson, we highlighted the people in the Kolo Nafaso supply chain, showing that when you do good, everyone benefits. Our approach not only told AAK's story but truly amplified their impact, making a lasting difference in their sustainability journey. Dive into a tale of care, community, and real change.
Explore cocoa's path from farm to chocolate bar. Cargill and Norvell Jefferson unveil the story behind sustainable cocoa, celebrating the farmers at its heart. Dive into a tale where every piece matters, showcasing a united front for a greener tomorrow. Join the story where passion meets purpose.
Collaborating with Takeda, we transformed the IBD narrative to engage a younger audience and foster community connections. Through a fresh brand identity and a unique patient portal launch, to create a patient platform that offers something unique and truly valuable, resonating with authenticity and empowering lives affected by IBD.
In this project, we embarked on a creative journey to differentiate the product in a highly competitive market where all products tend to look the same. Our strategy emphasized visually unique content and a captivating narrative to stand out from the crowd.
In collaboration with BD, we embraced a departure from conventional medical device marketing by introducing emotionally authentic storytelling. This innovative approach not only heightened brand awareness but also set new industry standards for imaginative communication, transforming feature-driven communication into emotional storytelling.
Shaping a new cookie world created visual impact within the existing market, showcasing AAK has a revolutionary product which takes bakery goods into a whole new dimension. The next level of perfectly baked cookies and biscuits.
We challenged Philips, a leader in display manufacturing, to refine their approach in the crowded LED signage market by emphasizing the modularity of their products. Together, we reimagined LED displays not just as screens, but as expansive canvases for creativity. Through our collaborative efforts, we crafted a thoughtful marketing strategy, engaging advertisements, and fresh activations, positioning Philips distinctively in the competitive landscape.
With this project, our goal was to heighten awareness of axSpA (axial spondyloarthritis) among both back pain patients and general practitioners, promoting increased referrals of potentially affected patients to rheumatologists. To achieve this, we embarked on a journey to capture authentic patient experiences and translate them into visually compelling art and deeply moving narratives that resonated with people seeking information about back pain.
Create awareness for Symrise’s Symlife Natural Taste Balancing Solutions. It offers global food and beverage manufacturers the capability to produce good-for-you products with less sugar, sodium and fat, without compromising on great taste.
Sedna - launching carpets made of ocean ghost nets
The Sedna campaign intertwined storytelling and sustainability, highlighting goddesses saving marine life by collecting ghost nets. Through a documentary-style film, visuals, and a brand narrative, we formed an eco-conscious identity. The concept stemmed from indigenous myths, addressing oceanic waste, creating a unique brand experience beyond traditional marketing.