Using imagination to touch the hearts and minds of your audience

Sakura introduces the SmartConnect "Cobolt" arm, advancing histopathology automation to enhance lab efficiency. Amid pandemic challenges, the campaign introduced S.A.R.A. (Sakura's Autonomous Robotic Assistant) to humanize technology. This strategy balances innovation with personal engagement, preserving the human connection while improving processes. The approach not only showcases the arm's benefits but also positions technology as a supportive ally in healthcare.

AAK isn't just about top-quality shea and Cocoa Butter Equivalents; it's a brand with a heart for genuine sustainability. Together with Norvell Jefferson, we highlighted the people in the Kolo Nafaso supply chain, showing that when you do good, everyone benefits. Our approach not only told AAK's story but truly amplified their impact, making a lasting difference in their sustainability journey. Dive into a tale of care, community, and real change.

Collaborating with Takeda, we transformed the IBD narrative to engage a younger audience and foster community connections. Through a fresh brand identity and a unique patient portal launch, to create a patient platform that offers something unique and truly valuable, resonating with authenticity and empowering lives affected by IBD.

In this project, we embarked on a creative journey to differentiate the product in a highly competitive market where all products tend to look the same. Our strategy emphasized visually unique content and a captivating narrative to stand out from the crowd. 

Shaping a new cookie world created visual impact within the existing market, showcasing AAK has a revolutionary product which takes bakery goods into a whole new dimension. The next level of perfectly baked cookies and biscuits.

We challenged Philips, a leader in display manufacturing, to refine their approach in the crowded LED signage market by emphasizing the modularity of their products. Together, we reimagined LED displays not just as screens, but as expansive canvases for creativity. Through our collaborative efforts, we crafted a thoughtful marketing strategy, engaging advertisements, and fresh activations, positioning Philips distinctively in the competitive landscape.

Boosting Heineken's appeal with a unique, heritage-driven marketing narrative, forging powerful digital assets to engage and sell.

Johnson & Johnson Vision's rebranding initiative aimed to unify their extensive portfolio under one digital roof, enhancing accessibility to their products and eye health resources. This endeavor created a single platform that addresses the needs of professionals and consumers alike, emphasizing the universal importance of sight. By interweaving diverse brand narratives into one cohesive story, the new website spotlights human-centric innovation, serving as a comprehensive hub for eye health education and engagement. The campaign, enriched by real-life stories, elevates the brand’s commitment to improving vision for people worldwide.

The Sedna campaign intertwined storytelling and sustainability, highlighting goddesses saving marine life by collecting ghost nets. Through a documentary-style film, visuals, and a brand narrative, we formed an eco-conscious identity. The concept stemmed from indigenous myths, addressing oceanic waste, creating a unique brand experience beyond traditional marketing.